Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at email@example.com.
The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.
We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]
As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]
“There has been a fundamental shift in lodging performance patterns that was slow to emerge coming out of mid-winter but is now firmly established,” said Ralf Garrison, advisor to Inntopia for DestiMetrics product line. “This is the first summer since 2009 that we’ve seen industry wide year-over-year declines in occupancy, although strong gains in rate […]
Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]
SIA’s Director of Research Kelly Davis is beginning to dig deep into the upcoming winter season. As the excitement builds, Davis taps into her decades of expertise in the industry to help divine what we have to look forward to. Impacts from remarkable changes across the snow sports industry over the past six months will […]