Photo Louis Arévalo

Inclusion Resources

Resources for SIA members to make the principles and practices of inclusion central to their businesses

Building an inclusive winter industry is not just a moral imperative, it’s a business imperative. The future growth of our businesses and our industry depends on creating an inclusive winter community, where new-comers and the core alike feel welcome, acknowledged, and appreciated. SIA is committed to charting a path for positive industry change that includes frank conversations, member education, leadership and business tools, and industry-wide collaborations.

 

SIA is proud to offer The Fresh Tracks Playbook, an inclusive leadership training guide for industry leaders on their journey to a more inclusive winter outdoor community.

  • The Fresh Tracks Playbook provides industry leaders with critical skills that serve as an essential stepping-stone toward more inclusive business practices within the winter outdoor community
  •  Focused on Inclusive Leadership, the Playbook will empower professionals at all levels to take action to create welcoming spaces for a diversity of people
  • Learn more about The Fresh Tracks Playbook here
  • Available immediately to current SIA members - log in to the member portal to download, become a member or renew here

In partnership with Dr. Gerilyn Davis and Inclusion on the Slopes, we offer a 6-month self-guided inclusion training program. Click here to access the program and begin your inclusion journey.

In 2021, SIA hosted a six-month series of exploration and conversation on inclusion. These monthly Zoom meet-ups were aimed at a guided series of thought-provoking and engaging discussions on what it means to be inclusive, what inclusion looks like for the winter outdoor community and how to practice inclusion in your daily life.

Led by expert Dr. Gerilyn Davis of Inclusion on the Slopes, each session was based on short, prescribed articles and/or videos that were fast and easy to digest yet contain important insights to help guide and empower you on your inclusion journey.

While the conversations have ended, we invite you to explore the presentations and resources that were shared each month. Click here for the resources from each meet-up.

Suggestions educational resources from Dr. Gerilyn Davis:

SIA TOWN HALLS

Creating an Inclusive Culture at Your Organization Part Two

A strong, positive company culture means that there is a sense of belonging for all. Hear from individuals that have created an inclusive work place and how the employees and the business are benefiting from a truly inclusive environment.

Moderator: Constance Beverley, CEO, Share Winter Foundation

Panelists:

  • Nicholas Herrin, CEO, PSIA-AASI
  • Joe Hession, CEO, SNOW Operating
  • Miguel Reda, Diversity Lead & Employee Experience Administrator, Outdoor Gear Exchange

Watch or listen to the recording below.

Watch:

A Conversation on Climate, Equity and the Outdoors

Join us as we take an in-depth look at what it means to be an explorer and how by shifting our perspective, we open our eyes to a greater audience. We’ll examine how storytelling and authenticity can lead to increased inclusivity and examine what it means to be a leader in the space.

Featuring:

  • Conrad Anker, The North Face athlete
  • Stan Evans, Photographer
  • Dhani Jones, former NFL player

SIA + Share Winter Foundation Town Hall - "Welcoming New & Diverse Participants To The Winter Community"

Overview: COVID-19 has energized people to get outside in unprecedented numbers. How can the winter community be more welcoming and inclusive in effort to expand winter sports participation among new, casual and diverse participants.

As a non-core participant, it can be difficult to navigate the ins and outs of choosing gear and getting on the mountain. We are already starting to hear of increased gear sales, especially in the novice category. Given we are looking at unique set of operating protocols this season, NO MATTER WHAT YOUR LEVEL OF PARTICIPATION OR WHAT SPORT, it will be more confusing than ever for this group.

Hear from our experts on what they are doing to help and attract the novice, weekend warriors and non-traditional participants TO GET OUT INTO WINTER IN BOTH OUR MOUNTAIN COMMUNITIES AND IN URBAN AREAS.

Moderator: Constance Beverley, CEO, Share Winter Foundation

Panelists:

  • Kristen Busch, Human Resources Director, Christy Sports
  • Phoebe Mills, Director of Programming, Woodward
  • Alex Moser, Director of Marketing & Communications, Seven Springs Mountain Resort
  • Nicole Sumner, Sr. Manager of Integrated Marketing, Backcountry
  • Leo Tsuo, Owner, Weston Backcountry

Watch or listen to the recording below:

Watch:

Listen:

SIA TOWN HALL SERIES: INCLUSION IN THE WINTER INDUSTRY

As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work and committed to change in their business. It’s time to learn about what it means to “walk the walk” of inclusive change. These sessions will focus on tactical tips and tools for our attendees in their organizations.

Town Hall Series Launch at OR Winter Online: Creating an Inclusive Culture at Your Organization: Where to Start

An inclusive company culture is defined as being an environment where there is a sense of respect and belonging for all. Hear from individuals who are embarking on creating a more inclusive workplace. SIA’s executive committee will convey their experience as they are taking steps to make inclusion a part of the organizational environment.

Moderator: Dr. Gerilyn Davis, Inclusion on the Slopes

Panelists:

  • Wendy Carey, CFO, Seirus Innovation
  • Dino Dardano, President, Hestra USA
  • Chris Licata, President & CEO, Tecnica Group USA
  • Eric Tung, President, Fera International

Watch or listen to the recording below.

Watch:

Listen:

~~~

Creating an Inclusive Culture at Your Organization Part Two

A strong, positive company culture means that there is a sense of belonging for all. Hear from individuals that have created an inclusive work place and how the employees and the business are benefiting from a truly inclusive environment.

Moderator: Constance Beverley, CEO, Share Winter Foundation

Panelists:

  • Nicholas Herrin, CEO, PSIA-AASI
  • Joe Hession, CEO, SNOW Operating
  • Miguel Reda, Diversity Lead & Employee Experience Administrator, Outdoor Gear Exchange

Watch or listen to the recording below.

Watch:

Listen:

~~~

Inclusive Marketing

Inclusive marketing is when you really understand what your consumers wants and need from your brand. It starts with understanding your brand purpose, recognizing consumer values and creating an authentic connection. This session will focus on what it means to build a relationship with a more diverse customer base and how you can drive value for your brand and your customers.

Moderator: Dani Reyes-Acosta, Nomad Creativa

Panelists:

  • Hannah Abuzaineh, Senior Manager, Social Impact and the Explore Fund, The North Face
  • Danica Carey, Director of Marketing Operations, Seirus Innovative Accessories
  • Eoin Comerford, GM of Outdoor at Walmart e-Commerce, CEO of Moosejaw

Watch or listen to the recording below.

Watch:

 

Listen:

~~~

Creating Inclusive Content

This session will examine the importance of creating content that reflects and connects with diverse communities and how to build stronger connections through content.

Moderator: Stan Evans, Stan Evans Photography and Social Studies Show

Panelists:

  • Virgil Abloh, Founder and Creative Director, Off-White
  • Jason Brown, VP Marketing, Foot Locker, Kid’s Foot Locker, Foot Locker Women
  • Karin Kildow, Head of Social Media at Beyond Meat/Uninterrupted & Founder of Content Capital

Watch or listen to the recording below.

Watch:

Listen:

~~~

An Inclusive Approach to Hiring and Retaining Employees

Homogenous teams produce homogenous results. This session will examine not only how different perspectives, experiences and skill sets, foster greater creativity and innovation, but also some best practices from hiring to retaining employees and how to be a better ally to employees from underrepresented groups.

Moderator: Lynanne Kunkel, Chief Human Resources Officer, Vail Resorts

Panelists:

  • Anthony Cobb, Head of HR (Global Apparel), Nike
  • Marc Fields, Vice President Human Resources, Vail Resorts
  • Cynthia Soledad, Co-Lead, Global Diversity & Inclusion; Consultant, Chief Marketing Officer and Consumer Practice, Egon Zehnder

Watch or listen to the recording below.

Watch:

Listen:

 

INFORMATION AND ARTICLES FROM PRISMWORK:

It's Getting Uncomfortable, by Lisen Stromberg of PrismWork

Watch: Use Code: PRISM for free access to this webinar: A Conversation About Race in the Workplace with Dr. Ella Bell, Lybra Clemons, and Lisen Stromberg.

Share: Remote work is challenging us all as collaboration and connections feel frayed. We love these simple ice breakers for building rapport across teams.

Read: The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good. It’s chock full of actionable ways to get your company to align internally and externally.

Invest: Check out DiverseCreatives.com - a resource of over 2,000 highly talented women and men of color. It was developed by creative leaders, Walter Geer and Ron Lewis, because they were sick and tired of hearing employers say, "I can't find diverse talent."

~~~~~

SIA + PrismWork Inclusive Leadership Workshop - "Let’s Get Real: 5 Actionable Ways to Increase Your Inclusive Leader Skills"

Watch the recording here:

SIA'S TOWN HALL SERIES ON INCLUSION, HOSTED BY SELEMA MASEKELA

Inclusion in the Winter Outdoor Industry  

SIA is pleased to announce Selema Masekela is hosting a series of conversations to help the winter outdoor industry better understand inclusion issues and the role and responsibility our industry plays in creating positive change 

~~~~~

Inclusion Town Hall #1: Listen and Learn – Stories of People of Color in the Winter Outdoor Industry 

Overview: From participant to entrepreneur, listen first-hand to what it means to be a person of color in the winter outdoor industry.  

Moderator: Selema Masekela

Panelists:  

  • Mike Carey, Founder, Seirus Innovation and Former NFL Referee
  • Dr Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes 
  • Michael Akira West, Founder/CEO 686 and USC Professor 

To watch the recording of this Town Hall, click here to register and use password 2s$T%V=7 to access the recording.

Also, here is the link to the NY Times Magazine article that Mike Carey said was a "must-read."

SIA Town Hall Series on Inclusion #1

 

~~~~~~~~~~

Inclusion Town Hall Series #2: Inclusion and Your Business 

Overview: The importance of diversity, equity and inclusion in your business. 

Moderator: Selema Masekela

Panelists:

  • Lybra Clemons, DEI Advisor and former Global Head of Diversity and Inclusion at PayPal 
  • Harvey Floyd II, M.A., Organizational Psychologist, Sr. Executive Coach, Lecturer at University of Pennsylvania & Aresty Institute of Executive Education at the Wharton School 
  • Lynanne Kunkel, Chief Human Resources Officer at Vail Resorts
  • Jon Rucker, President of HEAD/Tyrolia USA

Register to Watch the Recording Here

~~~~~~~~~~

Inclusion Town Hall Series #3: Inclusion on the Slopes. Attracting, Growing and Welcoming Diversity in Winter Outdoor Sports 

Overview: Creating an inclusive winter experience for all. 

Moderator: Selema Masekela

Panelists:

  • Dr Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes
  • Steve Larosiliere, Founder, President, STOKED 
  • Kevin McManamon, Executive Director AspenOUT, producer of Aspen Gay Ski Week
  • Henri Rivers, President, National Brotherhood of Skiers

Register to Watch the Recording Here

~~~~~~~~~~

Inclusion Town Hall Series #4: Creating Change Together Across the Winter Outdoor Industry 

Overview: Collaboration across the industry associations – winter outdoor industry leadership working together to create an agenda for change. 

Moderator: Selema Masekela

Panelists:

  • Constance Beverley, CEO, Share Winter Foundation
  • Dr. Gerilyn Davis, Chief Inclusion Officer, Inclusion on the Slopes
  • Nick Herrin, CEO, Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI)
  • Meegan Moszynski, Executive Director, National Ski Patrol (NSP)
  • Kelly Pawlak, President/CEO, National Ski Areas Association (NSAA)
  • Nick Sargent, President, Snowsports Industries America (SIA)

Register to watch the recording here

Also, here is the GenZ survey from April 2020 that Kelly Pawlak mentioned during the Town Hall: NSAA April 2020 Generation Z Study Infographic

FOR MORE INFORMATION, EDUCATION AND WAYS YOU CAN ACT, SEE BELOW: