SIA Consumer Research - The Impacts of COVID-19 on Snowsports Consumer Trends and Insights
SIA is studying the ongoing impacts of COVID-19 on consumer participation, buying habits, resort visitation and more. Issued at the end of each season, these reports will be especially pivotal in helping retailers, resorts and suppliers better understand consumer sentiment as we navigate through the pandemic. SIA Membership level determines scope of free access.
- Consumer Insights and Trends Report #1 (issued Sept. 2020) - “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights"
- Consumer Insights and Trends Report #2 (issued June 2021) - “The Impacts of COVID-19 on Snowsports Consumer Trends and Insights, End-of-Season Report"
To download either report:
- Click here to login and download if you are a premium member
- Click here to login and purchase at a special price if you are a standard or supporting member
- Click here to purchase if you are not a member
COMING SOON! "The Impacts of COVID-19 on Participation: A look back at the 2021-22 season". Click here to register for the overview webinar on May 24, 2022, 11 am MDT.