We provide our members with the most innovative education, research, and tools to help them grow and drive their businesses forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter. Please join us.

Our Focus 








Climate Change

The Benefits Of Membership



SIA’s educational platform helps our members drive their businesses forward and understand our changing business landscape.



Our research to gives our members key insights and a business edge based on critical and proprietary data.



Through innovative ideas, partnerships and collaborations, we are not only expanding the definition of participation, but are driving the conversation on how to engage more people with winter, benefiting our entire community.


Advocacy: Climate Change

SIA’s "United By Winter" platform gives our members opportunities to take meaningful action against climate change.


Member Portal

An easy to access membership portal to connect with the industry.


OR Snow Show

January’s OR Snow Show is the annual event where our industry gathers and does business. See how SIA members benefit.


Business Savings

SIA members save money.

Become A SIA Member

Premium Membership
Dues based on annual top line gross sales starting at $500 min.– $7,500 max.

For industry stakeholders that want up to a 46% space discount at the November OR Winter Market and January Outdoor Retailer + Snow Show, all SIA research for free, eligibility for a SIA board seat, voting and more! 

Standard Membership:
$1,200 annually

For businesses that want:

  • Select SIA research
  • Trade show discounts
  • Business savings

Supporting Membership:
$500 annually

For suppliers, agencies, service providers and other non-exhibiting businesses that want:

  • Discounted Research
  • Select SIA research
  • Business savings

Retailer and Independent Rep Membership:

For retailers and independent reps only.

  • Discount on Ski Mechanics Learning Center registration
  • Free research Participation Basic Report
  • Access to all member business discounts
  • Free basic top line retail data (need to participate in short monthly survey)
  • Access to Industry + Intelligence educational content and events
  • Invite to the SIA/WWSRA On-Snow Demo
  • Access to SIA's Backshop
    • Brands searching for distributor, Sourcing/Member Services
    • Member to Member networking
    • Discounted job postings
  • Inclusion in the retail directory and access to supplier directory FREE

If you are based in China and looking to join SIA, please register at the link below:
如果您位于中国并期待加入SIA, 您通以下的行会注册)
Register for SIA/China

For additional questions, please contact your respective territory membership manager below:


Colin Edwards
Western US and International
Rockies/Midwest and Canada

Karen Chen



Reese Brown
Eastern States and Canada

Florian Wiedmann
European Countries

2019 OR + Snow Show Booth Space Pricing

SIA and our partners at Outdoor Retailer have announced booth-space pricing for 2019. See below or please contact us with any questions at all. This pricing is for members of Snowsports Industries of America.


Booth Space Calculator

Outdoor Retailer + Snow Show 2019

How much space do you need?

Premium Member Space Cost

Standard Member Space Cost

Non-Member Space Cost





$16.50/sq. ft.

$18.75/sq. ft.

$25/sq. ft. 200+ sq. ft.
$31/sq. ft. 0-199 sq. ft.

How much space do you need?

Premium Member Space Cost


$16.50/sq. ft.

Standard Member Space Cost


$18.75/sq. ft.

Non-Member Space Cost


$25/sq. ft. 200+ sq. ft.
$31/sq. ft. 0-199 sq. ft.