We provide our members with the most valuable business tools and research to help them grow and drive their businesses forward. And we have our eye on the future, actively addressing long-term issues impacting our industry. As a member of SIA, you're an integral part of a united community, working together to build a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

We are United By Winter. Please join us.

Our Focus 


Business Tools






Climate Change

The Benefits Of Membership


Business Tools

We help our members drive their businesses forward and understand our changing business landscape by providing valuable business tools.



Our research to gives our members key insights and a business edge based on critical and proprietary data.



Through innovative partnerships and collaborations, we are driving the conversation on how to engage more people with winter, benefiting our entire community.


Advocacy: Climate Change

SIA’s "United By Winter" platform gives our members opportunities to take meaningful action against climate change.


Member Portal

An easy to access membership portal to connect with the industry.


OR Snow Show

January’s OR Snow Show is the annual event where our industry gathers and does business. See how SIA members benefit.


Business Savings

SIA members save money.

Become A SIA Member

Premium Membership
Dues based on annual top line gross sales starting at $500 min.– $7,500 max.

For industry stakeholders that want the best possible sq. ft. rate found anywhere for January's Outdoor Retailer + Snow Show, monthly NPD Topline Retail Data, SIA 2018 Participation Study, SIA Participation Lifecycle Study, eligibility for a SIA board seat, voting and more! 

Standard Membership:
$1,200 annually

For businesses that want:

  • Monthly NPD Topline Retail Data (winter months)
  • Discunted pricing on SIA's 2018 Winter Participation Study
  • Discounted pricing on SIA Participation Lifecycle Study
  • Trade show discounts
  • Business savings

Supporting Membership:
$500 annually

For suppliers, agencies, service providers and other non-exhibiting businesses that want:

  • Discounted pricing on SIA's 2018 Winter Participation Study
  • Discounted pricing on SIA Participation Lifecycle Study
  • Access to Industry + Intelligence educational content and events
  • Business savings

Retailer and Independent Rep Membership:

$100 to $7,500 depending on membership level chosen: Standard, Supporting, Premium. Membership benefits are consistent with membership level.

SIA Members Save The Most On 2020
OR Snow Show Booth Space Pricing

Outdoor Retailer has announced member booth-space pricing for ORSS (January 29-31, 2020). SIA Premium members have the best possible sq. ft. rate found anywhere, while our member pricing stays the same as last year.

We’ve worked hard for our members to secure the deepest discounts on booth space available. If you exhibit at the Outdoor Retailer Snow Show, your SIA membership pays for itself.

See below or please contact us with any questions at all. This pricing is for members of Snowsports Industries of America only!


For additional questions, please contact your respective territory membership manager below:


Colin Edwards
Western/Midwest U.S.

[email protected]

Karen Chen

[email protected]



Reese Brown
Eastern U.S.

[email protected]

Chazz Ogden
Membership Sales Coord.

[email protected]


If you are based in China and looking to join SIA, please register at the link below:
如果您位于中国并期待加入SIA, 您通以下的行会注册)
Register for SIA/China