Growing Our Sports

Growing participation in winter sports has never been more crucial for our community, our resorts and our industry. SIA is committed to leading the discussion and implementing programs that increase participation and creating a stable platform on which our community can thrive.

January Is Winter Trails Month

Every January, SIA and local resorts, cross-country ski areas, snowshoe areas and a variety of groups collaborate to celebrate getting outside and having fun on the trail in winter. For more details about local events, go to the Winter Trails website.

Learn To Ski and Snowboard Month - January 2018

What's a better time to try something new? January is Learn To Ski and Snowboard Month and many resorts offer deals and opportunities for you to get out on the snow for the first time! Some tips from SIA - take a lesson, dress warmly, and smile!

SIA/WWSRA On-Snow Demo

SIA and our partner WWSRA are hosting the largest demo of it's kind again! Immediately following the Outdoor Retailer + Snow Show, retailers, reps, media and the manufacturers and suppliers have the opportunity to try out the upcoming season's new gear. This is the only place and time all year where the major players are in one spot, so don't miss it! Register and get more information here.