SIA | Participation

Growing Our Sports

Growing participation in winter sports has never been more crucial for our community, our resorts and our industry. SIA is committed to leading the discussion and implementing programs that increase participation and creating a stable platform on which our community can thrive.

January Is Winter Trails Month

Every January, SIA and local resorts, cross-country ski areas, snowshoe areas and a variety of groups collaborate to celebrate getting outside and having fun on the trail in winter. For more details about local events, go to the Winter Trails website.

Learn To Ski and Snowboard Month - January 2018

What's a better time to try something new? January is Learn To Ski and Snowboard Month and many resorts offer deals and opportunities for you to get out on the snow for the first time! Some tips from SIA - take a lesson, dress warmly, and smile!


On Snow Demo at Copper Mountain - January 29 - 30, 2018

SIA and our partner WWSRA are hosting the largest demo of it's kind again! Immediately following the Outdoor Retailer + Snow Show, retailers, reps, media and the manufacturers and suppliers all head to Copper Mountain to try out the upcoming season's new gear. This is the only place and time all year where the major players are in one spot, so don't miss it! Register and get more information here.

SIA's Spring Fest @ Thin Air - Park City, UT - April 5 - 7, 2018

End of the season blow out and throw down at Park City Mountain Resort in conjunction with the Thin Air Innovation Festival combines entertainment, events and spring corn with an innovative learning and education platform. You need to be here to see it! More information forthcoming, but SAVE THE DATE!

News on SIA Participation

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.
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Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.
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Burton Announces Industry-Leading 2020 Sustainability Goals

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.
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