Immediate Business Value

Through SIA membership, companies of all sizes develop, share and adopt best practices, resources and expertise, gaining and producing immediate business value.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

SIA membership is essential to your business, a robust industry and a vital winter outdoor community for the long-term. Via the Member Portal, SIA members get special access to exclusive content, special discounts and business solutions in the following areas:

  • Business Resources  - Specially curated member-only discounts
  • Insights, Trends and Data – Actionable and insightful consumer and participation data to help make better business decisions
  • Educational Events – Not-to-miss events for members (and some for the entire industry!)
  • Education Library – A vast video library on important business topics and solutions presented by experts in their field
  • Industry Advocacy – Learn how SIA is rallying the industry to take meaningful action and how you can get involved
  • Snowsports Industry Curriculum and Certification -  In partnership with Colorado Mountain College, a snowsports industry-specific curriculum and certification for winter outdoor professional and those who aspire to be!