Summit Series Agenda: Apr 25, 2024

Seattle, WA

DATE: Thursday, April 25
TIME: 10:00am – 4:00pm

LOCATION:
World Trade Center Seattle
2200 Alaskan Way, Suite 410
Seattle, WA 98121

Parking:
We recommend parking in the Bell Street Pier Garage, which connects directly to Bell Harbor and World Trade Center Seattle via the skybridge and can be accessed on both Elliott Avenue and Wall Street.

Bell Street Pier Garage Address:
2323 Elliott Avenue
Seattle, WA 98121

Session Details

Beyond Tokenism: Crafting Authentic Inclusive Marketing in Winter Outdoor Sports
Crystal Egli
Discover how to redefine diversity in marketing at ‘Beyond Tokenism: Crafting Authentic Inclusive Marketing in Snowsports,’ presented by DEI specialist Crystal Egli. This session will provide valuable insights into effective marketing practices while highlighting what to avoid. Crystal will also share her open-source recipe for implementing inclusive marketing strategies while avoiding the pitfall of tokenization. During this session, attendees will gain a deeper understanding of the consequences of tokenization as Crystal recounts her 7-year personal experiment in this context. Attendees can expect actionable takeaways, followed by an opportunity to engage in a Q&A session with Crystal.
The Top 5 Global Sustainability Regulations You Should Be Working on Now
Ammi Borenstein, Snaplinc Consulting
Feeling overwhelmed by the broad range of sustainability regulations? Not sure where to start? Ammi Borenstein of Snaplinc Consulting will identify some of the most pressing sustainability requirements and how to approach them. Ammi will cover the following regulations:
– EU Anti-Greenwashing Legislation
– EU Ecodesign for Sustainable Products Regulation (ESPR)
– EPA PFAS Reporting Rules
– Canada Labor Disclosure Requirements
– California Greenhouse Gas Disclosure Requirements
Ammi will use his extensive experience in outdoor and snowsports sustainability to provide practical, actionable insights on all of these.
Business Results Through People-First Leadership
Shane Kinkennon
Hear the case that if you want to lead your business to sustained competitive advantage amid the pressures on the industry and the expectations of a very different labor market, it’s time to think fresh about your people skills. In this session you’ll ponder the relationship between what seems like a small matter — how you as an individual manager show up every day — and the big matter of your business’s pursuit of competitive advantage. You will discover new opportunities to unlock your peoples’ commitment, drive, and ingenuity. You will walk away with techniques to immediately start tapping more of your staff’s potential to be real difference-makers. Shane Kinkennon is a certified executive coach, a certified leadership-team coach, a certified master facilitator, a former chief strategy officer, and former COO. He works in private practice with C-suite officers, including for a number of leading brands in the winter outdoors.
Catching Up to Customers in 2024
Matt Sklar, Verde Brand Communications
The outdoors and snowsports are more popular than ever, but this attention is coming in a period of huge change in the eCommerce landscape. Legacy media titles are closing down or consolidating, Google continues to unveil new changes and technologies, and new platforms are emerging. The result is a pretty fragmented landscape. We’ll discuss some of these changes and how to get your brand in front of the right eyeballs in 2024.