Building and growing a winter outdoor business has never been more complex. Shifting consumer habits, global sustainability regulations, geopolitical disruption and weather variability are reshaping the industry in real time. SIA is here to help you not just navigate these pressures, but cut through the noise to define new sales growth opportunities — for your domestic business and around the world.
From participation to consumer trends and habits, to wholesale sales and orders, this is the intelligence you need to make informed business decisions and uncover sales and growth opportunities.
Know who your consumer is — their purchasing habits, where and what they spend on, their views on sustainability, their travel plans and much more.
Understand critical participation trends and demographics in support of your planning. Exclusive top-line numbers on all winter sports participation, long-term trends and extensive participant demographics you'll find nowhere else.
The definitive winter hardgoods data set — a clear picture of the total market and exactly where your brand is positioned within it.
The most comprehensive view of how winter product actually moves through specialty retail — a clear read on the channel.
Since 2008, ski participation has been flat or seen decline, while alpine ski sales saw a large spike during COVID.
That's the kind of signal that reshapes how you plan your range, set your buy and read the season — the difference between reacting and planning ahead.
Together, these resources represent the most complete and reliable intelligence available for making smart business decisions in winter sports.
Explore Benchmark IntelligenceBrand HQ, subsidiary or distributor — compliance has moved from optional to obligatory. SIA tells you what needs to be on your radar and what to do about it.
As a Brand HQ, staying ahead of global regulations is no longer a competitive advantage; it's business survival. SIA helps you avoid costly penalties and getting blindsided by new obligations — making sure you're up to date and ahead of critical regulatory requirements.
Distribute product into the EU? Then you need to know about ESPR, the Digital Product Passport (DPP), PPWR and a host of other regulations under the European Green Deal. SIA tracks these alongside the domestic and other global sustainability regulations critical to members — and provides the tools, resources and expert access to help you stay compliant, manage risk and protect your business.
How SIA keeps you compliantEven as a subsidiary or distributor, there are regulations that apply directly to your business — from EPR packaging laws to the Lacey Act governing the importation of wood products. Failing to stay current means risking significant fines, product impoundment and falling far behind your competitors.
The regulations you assume don't affect you are actively changing the way the industry does business and how products are built. SIA helps you stay abreast of the shifts driven by domestic and global regulation and navigate the impact they'll have on your business and the broader winter outdoor industry.
Compliance tools and resourcesSIA tracks the rules shaping the winter industry and flags the ones that hit your business. Members see exactly which apply, the deadlines, and what to do next.
A complete, ready-to-use Tool Kit, built in conjunction with Snaplinc — from a narrated walkthrough to the action checklist that maps your obligations. One of four compliance tool kits built specifically for SIA members.
A guided walkthrough of the SIA EPR Tool Kit Guidance Deck.
Extended Producer Responsibility for the U.S. and Canada, explained end to end.
Prepare for weighted fees, supply-chain overhauls and extensive reporting requirements today.
Map your obligations, assign internal owners and build the systems to stay ahead of fast-approaching deadlines.
The regulations, deadlines and penalties that impact your business, paired with the tools and resources to help you stay ahead.
Step-by-step tool kits, templates and expert-led calls for the regulations hitting the industry the hardest.
Membership does two things at once: it puts you in the room with the people who move your business forward, and it puts your interests on the agenda where the industry's future gets decided.
SIA provides essential networking and educational events and webinars where you can come together with the industry around common areas of interest and shared challenges. Whether in person at the Global Summit or virtually during a webinar, your business benefits from learning with experts and peers — and from the in-person relationships with brands, retailers, resorts and more that move your business forward.
SIA does far more than create networking opportunities. We actively advocate for the winter outdoor industry — meeting in Washington and convening with critical industry stakeholders. These conversations shape the future of the industry, and your SIA membership puts you at the table.
The forums, briefings and roundtables where the industry works through the issues that matter most — from tariffs and trade to sustainability and the future of the sport.
SIA negotiates discounted rates and exclusive offers with partners across shipping, fulfillment, payment processing, credit, hiring, research and compliance.
Up to 50% off FedEx expedited shipping and 30% off standard — one benefit among twelve partner offers.
See all member savingsOpens the SIA Member Portal at members.snowsports.org
One membership, everything included — the full compliance suite, the data, access to the Summit and a seat at the table.
The full membership — every compliance kit, every report, access to the Global Summit and a vote in the industry's direction. It's how brands, subsidiaries and distributors stay ahead.
Compare All Member Benefits and Choose Your MembershipNot a brand? See paths for retailers & reps and industry supporters, or log in if you're already a member.
Whether you make it, move it or sell it — membership turns the industry's biggest pressures into your advantage.
+ more tracked for members, updated as rules change
