Best-in-class industry intelligence — data only SIA has.

Through our proprietary consumer panel of over 10,000 diverse winter sports enthusiasts and our custom-built Industry Insights Dashboard, we generate multiple reports a year and show you who your consumer is — their purchasing habits, where and what they spend their money on, their thoughts on sustainability, their travel plans, and much more.

Our annual Participation Report surveys thousands of winter participants across the country — delivering exclusive top-line numbers on all winter sports participation, long-term participation trends, and extensive participant demographics that you'll find nowhere else.

SIA's annual Wholesale Sales & Orders (WSSO) survey is the definitive data set for winter hardgoods in the industry. It gives you a clear picture of the total hardgoods market and where your brand is positioned within it.

Our partnership with Trackfly aims to create the most comprehensive sell-through data available at specialty retail in order to present a clear picture of how winter product moves through the channel.