NEW Research Available Now

SIA's latest Industry Insights is HERE! It's going to be a busy season for SIA|Research, so stay tuned for the latest updates.

Ski Mechanics Learning Center

We're pleased to present the first phase of our new online learning platform, the Ski Mechanics Learning Center.

sia member benefits


SIA is the trade association for all of winter sports. We provide our members with the tools and programs necessary to support their business. 



Educating our members about relevant business issues is a key function of SIA.  We keep members informed and up-to-date on industry issues.



The only thing that is constant is the ever-changing industry landscape. SIA Research helps our members make sense of the latest industry data.



Growing participation is pivotal to business growth. It’s SIA’s role to facilitate industry-wide conversation to help drive a healthy snow sports marketplace.

sia snowsports trade show


We provide the must-attend events that allow the industry to thrive. From on-snow demos to Industry+Intelligence to the Snow Show, we bring the community together. 


Join SIA

SIA is a member-driven organization. We connect the community and grow snow sports the industry. See the tangible benefits you get by joining today.

Becoming a Member

Becoming a member of Snowsports Industries of America allows organizations to develop key relationships that allow them to play key and pivotal roles within the industry. Members can have the data, attend key events, and deeply understand our changing market to better position themselves and their companies within the winter economy.