SIA’s mission is to help the winter outdoor community thrive.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

Join Us
Eastern Regional Summit

Burlington, VT, on October 22 2024

Western Regional Summit

Broomfield, CO, on October 24, 2024

Global Summit

Sundance Resort, UT, March 24-26, 2025