SIA is committed to helping the winter sports industry and community thrive through insightful research, innovative education and growing participation nationwide.


New Dates Announced for OR+Snow Show 2019-22

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Join SIA's Educational Trade Mission to China! Sept. 16-19, 2018.


Become a member of Snowsports Industries of America, today

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May Research Insight: Consumer Rental and Service Study

What We Do



Educating our members about relevant business issues is a key function of SIA. We keep members informed and up-to-date on industry issues.



The only thing that is constant is the ever-changing industry landscape. SIA Research helps our members make sense of the latest industry data.



Growing participation in winter sports has never been more crucial for our community, our resorts and our industry.

sia member benefits


SIA is the trade association for all of winter sports. We provide our members with the tools and programs necessary to support their business.



We're uniting the snow sports community - building a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

sia snowsports trade show


Our must-attend events help educate and inform the industry. From on-snow demos to Industry+Intelligence and more, we bring the community together.

Latest News

Become a Member

As a member of SIA, you're an integral part of a community committed to driving their businesses forward and working together to build a strong foundation for our industry, increasing participation, and continuing to grow a culture that we're all proud to be part of. Please join us.