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What We Do
Educating our members about relevant business issues is a key function of SIA. We keep members informed and up-to-date on industry issues.
The only thing that is constant is the ever-changing industry landscape. SIA Research helps our members make sense of the latest industry data.
Growing participation in winter sports has never been more crucial for our community, our resorts and our industry.
SIA is the trade association for all of winter sports. We provide our members with the tools and programs necessary to support their business.
We're uniting the snow sports community - building a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.
Our must-attend events help educate and inform the industry and bring the community together.
Become a Member
As a member of SIA, you're an integral part of a community committed to driving their businesses forward and working together to build a strong foundation for our industry, increasing participation, and continuing to grow a culture that we're all proud to be part of. Please join us.