SIA | Snowsports Industries America

#TheBusinessOfWinter

SIA’s mission is to help the winter outdoor community thrive.

SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.

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Eastern Regional Summit

Burlington, VT, on October 22 2024

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Western Regional Summit

Broomfield, CO, on October 24, 2024

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Global Summit

Sundance Resort, UT, March 24-26, 2025

Registration is currently only open to Members. Registration opens to the public September 16th.

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SIA Initiatives

Immediate Business Value

Through SIA membership, companies of all sizes develop, share and adopt best practices, resources and expertise, gaining and producing immediate business value.

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Consumer Engagement

Through SIA membership, companies understand and engage the changing consumer for a larger, more diverse, more durable enthusiast community.

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ClimateUnited Lab

We provide the tools, resources and expert guidance for every SIA-member company of any size to build an achievable climate action plan.

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Inclusion Practices

Through SIA membership, companies make the principles and practices of inclusion central to their businesses.

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Standards & Regulations

We help members become aware of, and guide them on global standards and regulations that impact their businesses.

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