SIA is committed to helping the winter sports industry and community thrive through insightful research, innovative education and growing participation nationwide.

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Attend Our Industry + Intelligence Events

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Retailers and Reps Join SIA For Free!

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Save Big On Booth Space at January's OR Snow Show! 

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Take Action Against The Trade Tariffs. Here's How:

What We Do

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Education

Educating our members about relevant business issues is a key function of SIA. We keep members informed and up-to-date on industry issues.

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Research

The only thing that is constant is the ever-changing industry landscape. SIA Research helps our members make sense of the latest industry data.

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Participation

Growing participation in winter sports has never been more crucial for our community, our resorts and our industry.

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Membership

SIA is the trade association for all of winter sports. We provide our members with the tools and programs necessary to support their business.

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Community

We're uniting the snow sports community - building a strong foundation for our industry and continuing to grow a culture that we're all proud to be part of.

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Events

Our must-attend events help educate and inform the industry. From on-snow demos to Industry+Intelligence and more, we bring the community together.

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Become a Member

As a member of SIA, you're an integral part of a community committed to driving their businesses forward and working together to build a strong foundation for our industry, increasing participation, and continuing to grow a culture that we're all proud to be part of. Please join us.