Through SIA membership, together companies of all sizes address the industry’s most pressing challenges, develop and share best practices, resources and expertise, gaining and producing immediate business value.
SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits work together to tackle business challenges, adapt to changing pressures, save and grow. SIA and its members spot trends that matter, facilitate industry-wide strategy and innovate to ensure the winter outdoors thrives for future generations.
SIA membership is essential to your business, a robust industry and a vital winter outdoor community for the long-term. Via the Member Portal, SIA members get special access to exclusive content, special discounts and business solutions in the following areas:
Business Resources – Specially curated member-only discounts.
Insights, Trends and Data – Actionable and insightful consumer and participation data to help make better business decisions.
Climate Lab – Tools and resources for winter outdoor companies to help achieve greater sustainability and build an achievable climate strategy for your business. In addition, learn how to use your voice as part of a $7.5billion industry to address climate change.
Standards and Regs – SIA is the conduit to local, national and international standards and regulations that impact your business. From tariffs to EU legislation, PFAS to REI standards, SIA keeps you abreast of what you need to know and connects you with the resources you need to navigate these complex issues.
Education Library – A vast video library on important business topics and solutions presented by experts in their field.
Snowsports Industry Curriculum and Certification – In partnership with Colorado Mountain College, a snowsports industry-specific curriculum and certification for winter outdoor professional and those who aspire to be!
SIA is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers and nonprofits solve immediate business problems, adapt to changing pressures, save and grow. #TheBusinessofWinter.