The winter outdoor industry is all of our business — and its health directly affects yours. The forces reshaping participation, consumer behavior and regulation have real implications for how the industry operates and grows. SIA connects you to the intelligence, tools and community that help you stay informed, stay competitive, and show up as a stronger partner to the industry.
SIA's industry benchmark data gives you deep visibility into the winter outdoor consumer and where the sport is growing — the foundation for staying informed and competitive.
Deep visibility into who the winter outdoor consumer is, how they spend, what drives their decisions and where participation is growing.
Critical participation trends and demographics across the business — long-term trend visibility that rounds out the whole picture.
Inform your programming, marketing and guest-experience decisions with real consumer data.
The credibility and context to report on the industry with authority.
Become a more knowledgeable, more valuable partner to every brand, retailer and resort you work with.
Global regulations are actively reshaping the winter outdoor industry — changing how products are built, how businesses operate and how the market is structured. Understanding what's changing and why makes you a more credible, better-informed partner to the brands, retailers and resorts you work with.
SIA tracks the full domestic and global regulatory landscape and translates it into clear, actionable intelligence for members — keeping you in the know.
How SIA keeps you informedUnderstand the domestic and global shifts reshaping how product is built and moved.
See how regulation is changing product development across the industry.
Clear, actionable intelligence on the direction of the market.
SIA is the platform where the winter sports community convenes — and where Industry Supporters become indispensable partners.
SIA events and member programming put you in the room with the brands, retailers and resorts that matter most to your business. From the Global Summit — two days in Snowbird, UT, capped at 75 industry leaders — to educational webinars, these are the spaces where the winter sports community convenes.
Membership opens the door to sponsorship, partnership and visibility opportunities that put your organization in front of the right audiences at the right moments — whether you're deepening existing relationships or introducing yourself to new segments of the industry.
SIA negotiates discounted rates and exclusive offers with partners across shipping, fulfillment, payment processing, credit, hiring, research and compliance.
Up to 50% off FedEx expedited shipping and 30% off standard — one benefit among twelve partner offers.
See all member savingsOpens the SIA Member Portal at members.snowsports.org
One membership — the intelligence, the regulatory heads-up, and the visibility that make you an indispensable industry partner.
Resort, media outlet, agency or service provider — membership connects you to the intelligence, community and visibility that make you a stronger partner to the whole industry.
Compare All Member Benefits and Choose Your MembershipBy upgrading to a Premium Membership, get access to full consumer insights, industry insights dashboard and much more.
Not an industry supporter? See paths for brands & suppliers and retailers & reps, or log in if you're already a member.
Whether you make it, move it or sell it — membership turns the industry's biggest pressures into your advantage.
