Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

By Aaron Bible | December 15, 2017 | 0 Comments

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

Kids Learning to Snowboard First: A Burton and AASI Social Media Promotion

By SIA | December 15, 2017 | 0 Comments

AASI and Burton are hosting a social media contest through Jan. 31, 2017. Use the hashtags #kidscansnowboard and #snowpros over social media, and one winner will win a lesson with a certified AASI instructor at a Burton Riglet Park, a free kid’s specific Burton Riglet Snowboard, and a pair of Burton Mini-Grom Snowboard Boots.

Burton Announces Industry-Leading 2020 Sustainability Goals

By SIA | December 15, 2017 | 0 Comments

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

By SIA | December 15, 2017 | 0 Comments

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

By SIA | December 13, 2017 | 0 Comments

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

Pacific Northwest Ski Areas Continue to Lead the Nation this Season

By Aaron Bible | December 11, 2017 | 0 Comments

Last week’s colder temperatures and abundant sunshine made it a great time to get on the slopes in Pacific Northwest mountains.

Giro Partners as Official Helmet Supplier of Mammoth Mountain’s Unbound Terrain Parks

By SIA | December 10, 2017 | 0 Comments

The continued relationship brings Giro together with organizations committed to lowering the instances of injury in their customers with inclusion in Mammoth Mountain’s Safety Month.

Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season

By SIA | December 10, 2017 | 0 Comments

Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.

Smith Grows Creative Team, Appoints Andy McCabe to Creative Director

By SIA | December 8, 2017 | 0 Comments

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.

Black Crows Teams with White Cloud to Launch North American Apparel Program

By SIA | December 8, 2017 | 0 Comments

Black Crows was founded in 2006 in Chamoix, France, by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the North American market in 2014 and has since taken off, growing a dedicated following in North America and beyond.