News Category: Consumers & Participation

Back to All Industry News

Inaugural Ski Moms’ Happiness Survey

May 10, 2024

FOR IMMEDIATE RELEASEWarren, VT – May 6, 2024 – Just in time for Mother’s Day, Momtrends Media is thrilled toannounce the results of the inaugural Ski Moms’ Happiness Survey. This first of its kind surveyreveals an enormous opportunity for ski areas to increase participation through improvedaccess for families. The comprehensive survey, conducted in the 2023-2024 […]

SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

Snow Resorts Roll Over Many “COVID” Keepers After Banner Year

September 29, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published September 29, 2021 The pandemic forced many companies to innovate, including snow resorts. And resorts are carrying over some of those improvements this year. Last year at this time, the snow industry had no idea to what to expect for the winter season given much […]

Snowsports Industries America Releases Second Study on the Impact of COVID-19 on Consumers

June 24, 2021

Park City, Utah (June 24, 2021) – Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.    Key takeaways from this report include […]