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SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

Houdini Sportswear Debuts Fall ‘22, Showcasing Minimalist Outdoor Approach Urging Consumers to Reject Fast Fashion, to Buy Less and Abandon Wasteful Purchasing Habits

January 3, 2022

100% of Fall ‘22 fabrics are recycled, renewable, biodegradable or Bluesign certified STOCKHOLM (January 3, 2021) — Houdini, the global circular sportswear company, committed to designs that are timeless, functional, and minimalist, with an eye on doing more with less, launches its Fall 2022 line with an essential approach for purchasing outdoor apparel, urging consumers […]

A Newsy Interview with Burton CEO John Lacy

October 27, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 27, 2021 We talk with John about how the supply chain backups are impacting Burton deliveries, the incredible jump in DTC sales the company has seen during COVID, a major development with Burton’s joint venture in China and much more. We had a very […]

Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – November 11, 2020

November 11, 2020

Ski season in the U.S. is officially underway! The U.S. election has been called and Pfizer has announced promising results for a COVID-19 results. The madness that has been 2020 is now in the rearview mirror, right?  Everyone nervously heading into the ski season knows the answer is, “Not so fast.” The uncertainty continues with […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 14, 2020

October 14, 2020

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term. We understand that you may be more worried about how you’re going to make it through tomorrow. But keep an eye on these ideas as they may provide […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 17, 2020

September 17, 2020

Sustaining BOOMING Recreation Sales Through Holiday and Beyond If your business does summer operations, let’s hope you were part of the huge boom in sales, rentals and participation for outdoor recreation. A recent article from NPR summed it up in the title, “Amid a Deep Recession, Outdoor Equipment is Flying Off the Shelves,” and substantiated […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 2, 2020

September 2, 2020

Holiday Madness Begins NOW: We’re still standing by for the National Retail Federation (NRF) predictions for the 2020 holiday season, but one thing seems evident: retailers are getting started with special offers and promotions early this year – really early.  Major retailers, like Target, Kohl’s and Best Buy, have announced plans to roll out holiday […]