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Snowsports Industries America regularly posts news and information about the industry and press releases and other member news here in our news portal. To get more information about how to post to our portal, please contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Hults Bruk American Felling Axe by Dave Canterbury

By Aaron Bible | October 16, 2017 | 0 Comments

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Nick’s Notes – September 2017

By Nick Sargent | September 13, 2017 | 0 Comments

Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]

Eastern Rep Groups Complete Their Merger

By Todd Walton | September 13, 2017 | 0 Comments

It is common knowledge that over the past several years, the Eastern Outdoor Reps Association and New England Sports Reps have studied the pros and cons of merging both organizations into a new entity, and in January 2017, both memberships voted to execute the merger. Last week on August 7, the bylaws for the new […]

The Snowball Effect: Why certain women’s models sell so well

By Todd Walton | September 12, 2017 | 0 Comments

By Kimberly Beekman for SKI Magazine’s September 2017 issue In the glorious 1970s, when mustaches were unironic and tight pants actually looked good on dudes, the male-dominated ski industry tried to entice more women into the sport by broadcasting the message that ski slopes were ripe with “eligible bachelors,” says Kelly Davis, director of research […]

Snowboard Rentals Balance Customers’ Diverse Needs & Shop Efficiency

By Todd Walton | May 2, 2016 | 0 Comments

Snowboard rental lineups are offering increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well. In this market, many suppliers aim to provide products to match specific needs, but also offer a good option for everyone. “As rental and […]