Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Alpenglow Sports 12th annual Winter Film Series Raises $40,000 for North Lake Tahoe Non-Profit Organizations

By SIA | March 2, 2018 | 0 Comments

Alpenglow Sports is proud to announce the 2017/18 and 12th annual Alpenglow Sports Winter Film Series, presented by davisREED Construction, Inc. raised nearly $40,000 for local North Lake Tahoe non-profits. The non-profit beneficiaries for the 2017/18 season include the Tahoe Backcountry Alliance, Tahoe Nordic Search & Rescue, the Sierra Avalanche Center, the Tahoe Food Hub, […]

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

By | March 2, 2018 | 0 Comments

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

How to Turn a Beach Bum into a Ski Bum with Retail Education

By | February 22, 2018 | 0 Comments

How educating consumers helps build your reputation and your customer base.

Snow Peak Up Close: One of U.S. Specialty Retail’s Favorite Brands Turns 60 Years Old

By SIA | February 18, 2018 | 0 Comments

Here’s a four season brand that many dealers and consumers have come to rely on.

As the Crow Flies: Black Crows Apparel Lands in North America

By | January 18, 2018 | 0 Comments

The OR + Snow Show marks the official launch of Black Crows’ comprehensive apparel line in North America.

Demand for Authentic Independent Retailers and U.S. Outdoor Store’s New Ownership

By SIA | January 10, 2018 | 0 Comments

“Being part of Portland’s amazing outdoor culture is fantastic,” says Ariniello. “We’re doing what we love with people we enjoy. And, we’re going stronger than ever.”

Dakota Grizzly Launches Retail and Online Collaboration with R.S.V.P. Program

By SIA | January 10, 2018 | 0 Comments

Dakota Grizzly is part of a collective of creators, makers and explorers known as the Midwest Makers.

Australia’s Le Bent Announces New U.S. Sales and PR Partners

By SIA | January 9, 2018 | 0 Comments

Le bent company founders say “good times in the great outdoors is nature’s gift for everyone to enjoy, and nothing needs to get in the way of this.”

Act Fast: Scott Lenhardt X PowderJet Sunday Morning Series

By | January 5, 2018 | 0 Comments

They literally did 3 total boards, they’re all different, and they’re never going to do the same exact graphics ever again. If you’re interested, don’t sleep on it.

Eurosock Announces Updated Product Line, Brand Identity

By | January 4, 2018 | 0 Comments

In addition to an updated product collection for adults, the Mountain Lifestyle collection will bring Eurosock’s technical features to kids.

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