Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

By Aaron Bible | December 15, 2017 | 0 Comments

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

By SIA | December 13, 2017 | 0 Comments

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

By Aaron Bible | December 7, 2017 | 0 Comments

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

By Todd Walton | November 14, 2017 | 0 Comments

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

5 Ways to Attract Locals Into Your Store Through Social Media

By Stephanie Yarbrough | November 8, 2017 | 0 Comments

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

Instant Gratification: 3 Visual Merchandising Tips You Can Use Today

By Allison Levy | October 30, 2017 | 0 Comments

In the world of retail, “experiential retail” has been a growing trend for the past several years. Retailers with deeper pockets have been investing in experiential-based technology such as virtual dressing rooms, augmented reality, mobile apps and tracking systems — along with the capability for vast consumer data collection and analysis. But for shops that […]

Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

By Aaron Bible | October 27, 2017 | 0 Comments

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]

Evo Innovates Retail Practices Through La Familia Program

By Aaron Bible | October 23, 2017 | 0 Comments

Multi-channel retailer Evo is introducing a new retail strategy that may bridge at least one gap in communication and in the marketplace between online sellers and brick and mortar specialty retailers. The La Familia program is Evo’s approach “to creating an omni-channel customer experience while promoting retailer health throughout our industry by partnering with local, […]

The Personification of Brands: How to Align Your Actions with Your Mission Statement

By Stephanie Yarbrough | October 23, 2017 | 0 Comments

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

By Aaron Bible | October 22, 2017 | 0 Comments

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]