Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

VF Corp To Relocate to Colorado

By Chris Steincamp | August 13, 2018 | 0 Comments

From our friends at SNEWS: Colorado’s outdoor recreation economy is about to get a lot stronger. VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the metro. “Colorado is an area with an unrivaled […]

BOA Technology Relocates To New Denver HQ

By Chris Steincamp | July 18, 2018 | 0 Comments

BOA TECHNOLOGY RELOCATES TO NEW HEADQUARTERS TO SUPPORT GROWTH AND EXPAND INNOVATION CAPABILITIES Global Brand Triples Space in Sustainably Built Facility in Denver’s RiNo Art District Denver, CO (July 18, 2018) – Boa Technology – creators of the award-winning Boa Performance Fit System – recently opened the doors of its new global headquarters located in Denver’s RiNo […]

Elan Alpine Skiing Museum Opens Doors in Slovenia

By Chris Steincamp | June 27, 2018 | 0 Comments

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]

Cascade Mountain Ski Team Member Grace Winkelmann Awarded LEKI Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By Chris Steincamp | June 13, 2018 | 0 Comments

BUFFALO, NY – June 11, 2018 – LEKI is proud to announce U14 Grace Winklemann from Wisconsin as the winner of the 2018 LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp. Winklemann grew up skiing in Winter Park, CO and just recently moved to Wisconsin to be closer to family. Fortunately, she found the […]

DPS Hires Jamie Starr as VP of Global Marketing

By Chris Steincamp | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

DPS Skis Appoints VP of Global Sales and NA Sales Director

By SIA | May 15, 2018 | 0 Comments

DPS, purveyors of some of the world’s most advanced skis, announced it has hired sports industry stalwarts Sergio Kiehl and Steve Kropf as part of the brand’s internal sales team expansion. Kiehl will take on the role of Vice President of Global Sales while Kropf becomes the brand’s North American Sales Director. “With the vast […]

Urban Adventures Outdoor Demo will make Denver Debut Downtown at Confluence Park July 22

By SIA | May 15, 2018 | 0 Comments

Demos include Camping, Canoeing, Climbing, Fly Fishing, SUP, Trail Running and Whitewater; Next Gen Technology on Display…

Interbike Trade Show Announces Leadership Change

By SIA | April 24, 2018 | 0 Comments

America’s leading cycling trade show – Interbike – today announced that Justin Gottlieb has been promoted to interim Show Director of Interbike. Pat Hus, who has been Show Director since 2011, will be leaving the company to pursue other opportunities. “Justin has an intimate knowledge of the cycling industry having worked in the space for […]

Summer Booking Picture Brightened by Late Season Snowfall

By SIA | April 23, 2018 | 0 Comments

Western mountain resorts benefit from late winter snowfall…

James Coleman and Mountain Capital Partners Enter into Operating Agreement with Nordic Valley Ski Area

By SIA | April 19, 2018 | 0 Comments

James Coleman, managing partner of Mountain Capital Partners, recently announced that he is entering into an operating agreement with Skyline Mountain Base, LLC to manage and operate Nordic Valley Ski Resort. “We’re excited to add Nordic Valley to our family of ski resorts and begin working with the resort staff,” stated James Coleman, managing partner […]

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