Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

By Lou Dzierzak | March 17, 2018 | 0 Comments

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

Peak Resorts Reports Record Fiscal 2018 Third Quarter Revenue

By SIA | March 8, 2018 | 0 Comments

Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]

Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

By SIA | January 30, 2018 | 0 Comments

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

Why Face-to-Face Interactions Still Reign Supreme

By SIA | January 28, 2018 | 0 Comments

There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let the human element get bullied out of the way in the digital era.

SIA Welcomes a New Chairman of the Board

By SIA | January 25, 2018 | 0 Comments

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

Sportube Raffle and Fundraiser Celebrates 2018 Outdoor Retailer + Snow Show at Denver Convention Center

By SIA | January 24, 2018 | 0 Comments

For 22 years, you’ve known Sportube hard cases as the tried and trusted method for transporting and protecting valuable ski and snowboard equipment when traveling. Sportube will host a dealer and media raffle for a loaded gear bag, Saturday at 4 pm. and will sell select duffle bags for $50 (a retail value of $130) […]

Notice of SIA Annual Member Meeting

By Todd Walton | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

SIA Announces Release of the 2017 SIA Participation Study

By SIA | December 22, 2017 | 0 Comments

The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]

Nordic Retailers Build Loyalty with High School Ski Teams

By Lou Dzierzak | December 19, 2017 | 0 Comments

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

Snowfall is Down, But Western Resort Bookings Remain High

By SIA | December 18, 2017 | 0 Comments

While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]

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