Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at firstname.lastname@example.org.
The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.
Peak Resorts, Inc. (NASDAQ:SKIS) (“Peak” or the “Company”), a leading owner and operator of high-quality, individually branded U.S. ski resorts, today reported financial results for its fiscal 2018 third quarter. Timothy D. Boyd, President and Chief Executive Officer, commented, “Peak Resorts generated 5% revenue growth in the fiscal third quarter and a 5% increase in […]
KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]
There’s no denying that in many instances, using our smart devices helps us multitask, and ultimately save time. But in the business world, we can’t let the human element get bullied out of the way in the digital era.
SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.
For 22 years, you’ve known Sportube hard cases as the tried and trusted method for transporting and protecting valuable ski and snowboard equipment when traveling. Sportube will host a dealer and media raffle for a loaded gear bag, Saturday at 4 pm. and will sell select duffle bags for $50 (a retail value of $130) […]
January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]
The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]
While many western mountain regions are struggling to make snow, resorts are not experiencing a negative impact on their bookings as of Nov. 30, said Inntopia in their monthly DestiMetrics* Market Briefing. For the month of November, occupancy was up 7.1 percent and revenues were up 11.4 percent compared to the same month last year. […]