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Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Burton Announces Industry-Leading 2020 Sustainability Goals

By SIA | December 15, 2017 | 0 Comments

“As snowboarders and people who love the mountains and winter, we take climate change personally,” said Donna Carpenter, CEO of Burton Snowboards.

The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

By Aaron Bible | December 7, 2017 | 0 Comments

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

The SIA Snowsports Industry Insights Report Is Here

By SIA | December 1, 2017 | 0 Comments

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.

Direct Alpine Enters North American Market

By SIA | November 28, 2017 | 0 Comments

Czech maker of technical outdoor wear establishes distribution and operations based in Eagle, Colorado.

Maloja Expands Sales Teams in North America

By SIA | November 20, 2017 | 0 Comments

German apparel brand Maloja (pronounced “mah-low-yah”) says it has set eyes on growth in North America with an increased sales representative presence, previewing its new collection at the Outdoor Retailer Winter+Snow Show 2018.

How Intellectual Property Can Give Your Business an Edge

By SIA | November 14, 2017 | 0 Comments

Picture this: It’s the first powder day of the season. You’re in the lift line, ready to go, and you overhear the person in line behind you explaining her idea for an improved snowboard binding she’s developing—the exact idea you spent the last year perfecting at your company. Despite the cold, you have to open […]

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

By Todd Walton | November 14, 2017 | 0 Comments

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

K2 Skis Names Ryan McBride as Head of U.S. Sales

By Aaron Bible | November 9, 2017 | 0 Comments

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

5 Ways to Attract Locals Into Your Store Through Social Media

By Stephanie Yarbrough | November 8, 2017 | 0 Comments

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

Nick’s Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]