Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

SIA Partners With The NPD Group

By SIA | October 29, 2018 | 0 Comments

Snowsports Industries America Partners With The NPD Group To Deliver Topline Retail Sales Data   Boosts The Business Of Winter By Bringing Deeper Research Capabilities To Its Members   SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new […]

Fischer Announces Grants Program to Support Skiing Access & Engagement

By SIA | October 25, 2018 | 0 Comments

Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and underserved ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

How To Navigate The US China Trade War

By SIA | October 8, 2018 | 0 Comments

How To Navigate The Trade War By Eric Smith Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer for Sandler, Travis & Rosenberg P.A. “You’re not sitting ducks,” Cohen said during a […]

Colorado Ski Areas Offer Seniors Free and Discounted Skiing, Group Lesson Programs and More

By SIA | October 4, 2018 | 0 Comments

DENVER – Oct. 3, 2018 – Senior skiers and snowboarders are celebrated on the slopes in Colorado, where Colorado Ski Country USA (CSCUSA) member ski areas welcome seniors to take advantage of dozens of deals, discounts and special events. Below is a summary of Colorado ski area offerings for seniors. Arapahoe Basin Ski Area For […]

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts

By SIA | September 27, 2018 | 0 Comments

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts -Season Punch Pass now available; includes 14+ trail passes at nine Colorado resorts- GRANBY, Colo.—The Colorado Cross Country Ski Association (CCCSA) today announced what’s new at the association’s nine Colorado resorts. In addition, the CCCSA is now offering its 2018-19 Season Punch Pass. […]

VF Corp To Relocate to Colorado

By SIA | August 13, 2018 | 0 Comments

From our friends at SNEWS: Colorado’s outdoor recreation economy is about to get a lot stronger. VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the metro. “Colorado is an area with an unrivaled […]

BOA Technology Relocates To New Denver HQ

By SIA | July 18, 2018 | 0 Comments

BOA TECHNOLOGY RELOCATES TO NEW HEADQUARTERS TO SUPPORT GROWTH AND EXPAND INNOVATION CAPABILITIES Global Brand Triples Space in Sustainably Built Facility in Denver’s RiNo Art District Denver, CO (July 18, 2018) – Boa Technology – creators of the award-winning Boa Performance Fit System – recently opened the doors of its new global headquarters located in Denver’s RiNo […]

Elan Alpine Skiing Museum Opens Doors in Slovenia

By SIA | June 27, 2018 | 0 Comments

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]

Cascade Mountain Ski Team Member Grace Winkelmann Awarded LEKI Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | June 13, 2018 | 0 Comments

BUFFALO, NY – June 11, 2018 – LEKI is proud to announce U14 Grace Winklemann from Wisconsin as the winner of the 2018 LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp. Winklemann grew up skiing in Winter Park, CO and just recently moved to Wisconsin to be closer to family. Fortunately, she found the […]

DPS Hires Jamie Starr as VP of Global Marketing

By SIA | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

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