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SIA's News Feed

Snowsports Industries America regularly posts news and information about the industry and press releases and other member news here in our news portal. To get more information about how to post to our portal, please contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

SIA Participation Committee Drills Down on Industry Growth

By Todd Walton | September 28, 2017 | 0 Comments

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

The Personification of Brands: How to Align Your Actions with Your Mission Statement

By SIA Announcements | September 27, 2017 | 0 Comments

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

Nick’s Notes – September 2017

By Nick Sargent | September 13, 2017 | 0 Comments

Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]