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April 2022 – SIA’s Annual ClimateUnited Month!

March 30, 2022

SIA’s ClimateUnited Month highlights the organization’s commitment to facilitating industry-wide innovation to ensure the winter outdoors thrives for future generations. During ClimateUnited Month, SIA provides ready-to-implement tools and techniques for member companies to gain immediate business value through reducing climate impact and sharing that commitment with staff and customers. In April, SIA will focus on […]

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SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

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ThirtyTwo Global Brand Director on New Products, Shipping and More

November 11, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published November 11, 2021 Brian Cook gives us an update on how ThirtyTwo has evolved its snowboard boot line this year, the fluid shipping situation given the supply chain challenges and the kind of order growth the brand saw after last season. Snowboard brand ThirtyTwo has […]

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A Newsy Interview with Burton CEO John Lacy

October 27, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 27, 2021 We talk with John about how the supply chain backups are impacting Burton deliveries, the incredible jump in DTC sales the company has seen during COVID, a major development with Burton’s joint venture in China and much more. We had a very […]

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Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

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Wave Rave Owner On New Los Angeles Store

October 25, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 25, 2021 SES talked with Wave Rave Owner Steve Klassen about the new store, which is located in a building owned by the Dakine equipment licensee, current business trends and how supply chain challenges are impacting his shops.  Wave Rave, the Mammoth snowboard retailer […]

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Christy Sports CEO on Snow Sales Trends, Supply Chain and More

October 21, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 21, 2021 Christy’s is a major snow player with 65 stores in four states. We spoke with CEO Matt Gold about early reads on the snow season, how last year turned out, how the company handled orders for this season, and how the supply […]

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SIA and the Winter Outdoor Industry Send Letter To Congress Help Get Bold Climate Legislation Passed

October 19, 2021

October 19, 2021 Dear Speaker Pelosi, Leader Schumer, Leader McCarthy, Leader McConnell, Senator Manchin, Senator Sinema, Senator Tester, Senator Hickenlooper, Senator Bennet, Senator Shaheen, Senator Hassan and Senator King: Snowsports Industries America (SIA) is the national trade association for the $79.6 billion winter outdoor industry – representing manufacturers and retailers of winter gear, from global […]

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SkiEssentials.com Owner on Early Snow Sales Trends

October 19, 2021

In partnership with Shop-Eat-Surf By Tiffany Montgomery | Originally Published October 19, 2021 Josh Wolfang shares interesting insights into what is selling so far, including how the Vail Resorts season pass price cut is impacting business. Also, how supply chain challenges are affecting his deliveries, and just how much he raised orders by this season […]

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SIA Town Hall Series – Inclusion in the Winter Industry

April 20, 2021

SIA Town Hall Series – Inclusion in the Winter Industry As part of the ongoing effort to help the winter outdoors define a path to inclusivity, this next series of town halls is focused on changes in the workplace. From hiring to marketing, we’ll spend time talking to individuals who are putting in the work […]

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