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SIA's News Feed

Snowsports Industries America regularly posts news and information about the industry and press releases and other member news here in our news portal. To get more information about how to post to our portal, please contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

SIA Participation Committee Drills Down on Industry Growth

By Todd Walton | September 28, 2017 | 0 Comments

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

The Personification of Brands: How to Align Your Actions with Your Mission Statement

By SIA Announcements | September 27, 2017 | 0 Comments

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

By Todd Walton | September 11, 2017 | 0 Comments

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]