Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By Aaron Bible | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 12, 2018 | 0 Comments

Ski towns that feature the best mix of both snow and terrain are no secret: Jackson Hole, Park City, and Tahoe usually top the list. What is less recognized is exactly where the majority of U.S. alpine skiers come from. Among 9.9 million downhillers, the top five states that are called home by skiers include […]

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

By SIA | March 8, 2018 | 0 Comments

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]

Chaos Headwear Athlete Chris Anthony to Host Indoor Skiathon at Snobahn

By SIA | March 7, 2018 | 0 Comments

On March 13, 2018, the public is invited to watch Chaos Headwear spokesperson Chris Anthony ski as many vertical feet as humanly possible to raise money for Colorado kids and as inspiration for the snowsports industry overall. Anthony, Founder of Anthony Adventures and the Youth Initiative Project, will ski non-stop at SNÖBAHN in Centennial, Colorado. […]

Alpenglow Sports 12th annual Winter Film Series Raises $40,000 for North Lake Tahoe Non-Profit Organizations

By SIA | March 2, 2018 | 0 Comments

Alpenglow Sports is proud to announce the 2017/18 and 12th annual Alpenglow Sports Winter Film Series, presented by davisREED Construction, Inc. raised nearly $40,000 for local North Lake Tahoe non-profits. The non-profit beneficiaries for the 2017/18 season include the Tahoe Backcountry Alliance, Tahoe Nordic Search & Rescue, the Sierra Avalanche Center, the Tahoe Food Hub, […]

Ikon Pass Finally Announces Pricing, Three New Destination Partners

By Aaron Bible | February 23, 2018 | 0 Comments

Offering what it is calling “the best access to the best mountains,” the Ikon Pass has now arrived and is bringing three new mountains with it. Available at two price points ($899 and $599) with varying levels of access and benefits, the Ikon Pass will go on sale March 6. The three new destination partners […]

The AASI/Burton Riglet PE Course Helps PE Teachers Get Kids Snowboarding

By SIA | February 15, 2018 | 0 Comments

Students can now have fun learning to snowboard indoors during physical education (PE) class. With developments in equipment, terrain, and education, learning how to snowboard has never been easier both indoors and outdoors, and students can now learn while playing fun games in the comfort of their school’s gym. The American Association of Snowboard Instructors […]

Colorado Ski Country Reports Two Feet of Snow

By Aaron Bible | February 13, 2018 | 0 Comments

Up to two feet of snow has fallen on Colorado Ski Country USA (CSCUSA) member resorts, with more snow expected to fall in Colorado’s high-country heading into President’s Day weekend. The Southwest region of Colorado received the highest snow totals with Silverton Mountain collecting 24 inches of snow in 48 hours. Wolf Creek Ski Area […]

B4BC’s Shred the Love Winter Series

By SIA | February 11, 2018 | 0 Comments

Boarding For Breast Cancer Announces its 2018 Winter Series of Fundraising Events

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