Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

By SIA | December 15, 2017 | 0 Comments

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

By SIA | December 13, 2017 | 0 Comments

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

Coalition Sues to Stop Trump’s Dismemberment of Bears Ears National Monument

By Aaron Bible | December 7, 2017 | 0 Comments

A broad coalition of Native American, conservation, and historic preservation organizations, outdoor industry, scientists, and outdoor recreationists sued the Trump Administration December 6, 2017, to strike down the President’s overreach of authority in revoking the Bears Ears National Monument. The group says the President’s proclamation is contrary to law, ignores overwhelming public support for the […]

Mountain High Resort Opens 2017-18 Season on December 6

By SIA | December 6, 2017 | 0 Comments

SoCal’s “Closest Winter Resort” has been busy making snow for the start of a highly anticipated season.

The SIA Snowsports Industry Insights Report Is Here

By SIA | December 1, 2017 | 0 Comments

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more. Reveals Picks for Ski of the Year

By SIA | November 28, 2017 | 0 Comments

For a single model to be perfect for all skiers, it would have to possess infinitely variable adjustments for flex, sidecut, baseline and mass distribution, for starters. Such a ski may be under ultra-top-secret development somewhere, says Jackson Hogen.

BCA Created 12 New Avalanche Transceiver Education Videos for the 17/18 Season

By Aaron Bible | November 28, 2017 | 0 Comments

According to BCA, avalanche transceivers will only help, if you and your group all know how to use them.

Alps & Meters Partners with Pedigree Ski Shop on Designed by Tradition Trunk Show Series

By SIA | November 28, 2017 | 0 Comments

Pedigree Ski Shop, founded in 1962, was born out of the dreams and inspirations of John Fuerst and wife Jay to turn their beloved sport of skiing into a profession.

More Winter Boot Makers Turning to Michelin

By Aaron Bible | November 25, 2017 | 0 Comments

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.

Ruffwear Takes Design to New Heights for Ski Patrol and SAR

By Lucie Hanes | November 25, 2017 | 0 Comments

Broadening its focus beyond the needs of household dogs, 2008 marked the beginning of Ruffwear’s venture into the mountains to learn from avalanche dog teams, and has continued to foster relationships with ski patrol organizations across the country.