Industry News

Inaugural Ski Moms’ Happiness Survey

May 10, 2024 | 0 Comments

Warren, VT – May 6, 2024 – Just in time for Mother’s Day, Momtrends Media is thrilled to
announce the results of the inaugural Ski Moms’ Happiness Survey. This first of its kind survey
reveals an enormous opportunity for ski areas to increase participation through improved
access for families.

The comprehensive survey, conducted in the 2023-2024 ski season, included responses from
over 1,000 ski-loving moms across the United States. The findings highlight the gaps in service
for families and provide a clear pathway for growth in a key demographic for the ski industry.

Key Findings:
● 94% of respondents said that they would have skied or snowboarded more often if there
was access to affordable group lessons for their children.
● 59% of respondents said that they have struggled to find a clean, quiet place to
breastfeed while at a ski area.
● 87% of respondents replied that they would ski and ride more with access to
on-mountain childcare.

Momtrends Media Founder, Nicole Feliciano, states, “The Ski Moms’ Happiness Survey
underscores what we’ve always believed—skiing is more than a sport; it’s a lifestyle that fosters
joy, health, and togetherness. Moms want to spend more time playing outside in the snow, and
we need to make it easier for them to raise the next generation of skiers and riders.” Read more

Momtrends Media is the publisher of and the Ski Moms Podcast. In addition to
media properties, they also manage the largest online community of ski moms. Momtrends
Media is committed to promoting skiing as a family-friendly activity that offers a unique
combination of adventure, fitness, and the opportunity to create lasting memories. In light of the
survey’s findings, the company hopes ski areas acknowledge the opportunity to improve
services for families.

For more information about the Ski Moms’ Happiness Survey, please contact:
[email protected] Phone: (212) 300-6522

About Momtrends Media: Momtrends Media was founded in 2007. The company produces
trusted travel content focused on winter and outdoor adventures. The award-winning Ski Moms
launched in 2019 to tell the story of women in the ski industry and help educate
consumers interested in winter sports.
Note to Editors: High-resolution images, detailed survey results, and interview opportunities with
Momtrends Media representatives are available upon request.

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