News Category: Inclusion

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Inaugural Ski Moms’ Happiness Survey

May 10, 2024

FOR IMMEDIATE RELEASEWarren, VT – May 6, 2024 – Just in time for Mother’s Day, Momtrends Media is thrilled toannounce the results of the inaugural Ski Moms’ Happiness Survey. This first of its kind surveyreveals an enormous opportunity for ski areas to increase participation through improvedaccess for families. The comprehensive survey, conducted in the 2023-2024 […]

Join us at See Change Sessions, a one-of-a-kind summit that gathers a global crew of adventurous minds to solve some of the world’s biggest problems.

February 8, 2022

See Change Sessions // The Winter Summit March 3–4, 2022 Online → Worldwide 🌍  // In Person → Vermont USA ⛰ REGISTER NOW →   SIA is proud to be an alliance member with See Change! Join us for the Winter Summit (March 3-4, 2022) to learn from field-leaders and take part in conversations […]

Pattie Gonia, Teresa Baker, and José González launch The Oath at the Intersection of Planet, Inclusion, and Adventure

January 19, 2022

The Oath aims to create a sustainable and inclusive future for the planet and for the outdoor community. January 19, 2022 – Today, a collective of change-makers and thought-leaders launched The Outdoorist Oath (The Oath), an organization/education model for all outdoorists to unlearn, learn, and be in community with others advocating for people and the planet. The […]

SIA NextGen Study Outlines Growth Opportunities for Winter Sports Industry

January 13, 2022

In partnership with Shop-Eat-Surf By John Stouffer | Originally Published January 13, 2022 Snowsports Industries America (SIA), the winter outdoor industry’s non-profit, member-owned trade association, recently released The SIA NextGen Study, 2021, a detailed look at non-participants and participants of winter sports activities to learn more about the audiences and how to grow the market. There […]

Share Winter Invests $1.5 Million in 49 Programs Nationwide

December 17, 2021

PROVIDENCE, RI, December 17, 2021 – Share Winter Foundation (Share Winter) is proud to announce their 49 Grantees for Winter 2021/22.  Each Share Winter grantee provides youth, ages 5-18, with at least 4 on-snow experiences, in Nordic or alpine skiing and/or snowboarding. The grantees also create ongoing opportunities for skiing and riding for program graduates. […]

SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

United Airlines to Partner with Share Winter Foundation, Help Further Organization’s Mission

December 9, 2021

PROVIDENCE, R.I., Dec. 9, 2021 – Today, United Airlines becomes the most recent company to partner with the Share Winter Foundation, committing a $25,000 contribution to the organization. “United is our first corporate partner from outside the ski and snowboard industry, which is a significant milestone in our growth” said Constance Beverley, chief executive officer […]

Snowsports Industries America Issues Inclusion Challenge to the Winter Outdoor Community: We Can and Must Do Better

November 1, 2021

SIA Inclusion Committee Delivers Key Messages for the Industry Park City, Utah (November 1, 2021) – Snowsports Industries America (SIA) kicks off the 2021/2022 winter season with a commitment to make the industry more inclusive and diverse. Having singled out inclusion as one of the critical components for industry growth, the SIA Inclusion Committee has […]

Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

PSIA-AASI and Women of Winter Launch Scholarship Program to Drive Inclusivity

September 29, 2021

LAKEWOOD, Colo. (Sept 29, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) and Women of Winter are hosting instructor training and certification events for Black, Indigenous, Women of Color that will encourage and support Women of Color to pursue opportunities to teach skiing or snowboarding. “This scholarship program […]