Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

By SIA | April 16, 2018 | 0 Comments

Legendary race challenges and crowns new champions after 15-year-hiatus.

Somewear Labs Launches Satellite Communication Device

By SIA | April 9, 2018 | 0 Comments

Somewear Labs, an emerging leader in adventure communication technology, announced the release of the Somewear Global Hotspot: a dependable, simple to use, satellite communication hotspot that pairs with iOS and Android devices to deliver a range of off-the-grid communication services. Developed in collaboration with pro snowboarder and mountain explorer Jeremy Jones, Somewear provides straightforward and […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


By SIA | April 2, 2018 | 1 Comment

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

The Top States Delivering Skiers May Not Be What You Think

By | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

New E-Course Helps Beginner Skiers Prepare Before the Slopes

By SIA | March 8, 2018 | 0 Comments

An innovative online Introduction to Skiing Course will help you prepare so you know what to expect before you get to the slopes. The new e-course created with content from the Professional Ski Instructors of America (PSIA) and SKI Magazine is designed as a comprehensive guide just for beginners. The course will teach you about […]

Chaos Headwear Athlete Chris Anthony to Host Indoor Skiathon at Snobahn

By SIA | March 7, 2018 | 0 Comments

On March 13, 2018, the public is invited to watch Chaos Headwear spokesperson Chris Anthony ski as many vertical feet as humanly possible to raise money for Colorado kids and as inspiration for the snowsports industry overall. Anthony, Founder of Anthony Adventures and the Youth Initiative Project, will ski non-stop at SNÖBAHN in Centennial, Colorado. […]

Alpenglow Sports 12th annual Winter Film Series Raises $40,000 for North Lake Tahoe Non-Profit Organizations

By SIA | March 2, 2018 | 0 Comments

Alpenglow Sports is proud to announce the 2017/18 and 12th annual Alpenglow Sports Winter Film Series, presented by davisREED Construction, Inc. raised nearly $40,000 for local North Lake Tahoe non-profits. The non-profit beneficiaries for the 2017/18 season include the Tahoe Backcountry Alliance, Tahoe Nordic Search & Rescue, the Sierra Avalanche Center, the Tahoe Food Hub, […]

Scroll to Top