News Category: B2C – Business to Consumer

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Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that SIA plays in connecting its members with consumers.

October 12, 2021

Do you know how snowsports enthusiasts are planning to spend their money this coming season? SIA does. SIA gives you direct access to consumers and what they are thinking! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps […]

Future-proof Your Business With SIA! October is SIA Membership Month – this week we are featuring the critical role that technology plays in your business.

October 6, 2021

“There’s a lot more risk from sitting still, doing things the old way, than there is from… trying your own experiments to be bold in some new ways.” Chris Gagnon, McKinsey & Company Are you stuck in the old? Is your business ready for future success? Take this short YES/NO quiz to see how future-proof […]

SIA’s Member Quick Lap: Teddy Schiavoni of Locally

July 22, 2020

About Locally In 2014 we anticipated changes in consumer behavior. We saw shoppers increasingly turning to the internet for decision-making, which left the local retailer invisible to the shopper. So we built a solution to connect the dots between the shopper, the brand and the local retailer’s inventory. Since then, we have been working in […]

SIA Premium Members Save The Most At Outdoor Retailer Snow Show 2020

April 25, 2019

Outdoor Retailer announced booth space pricing for exhibitors at January’s Outdoor Retailer Snow Show, taking place in Denver on January 29-31, 2020.  With the announcement, SIA announced that SIA Premium Members will have the best possible square footage rate found anywhere, while their membership dues stay the same as last year. “Since the last trade […]

SIA Partners With The NPD Group

October 29, 2018

Snowsports Industries America Partners With The NPD Group To Deliver Topline Retail Sales Data   Boosts The Business Of Winter By Bringing Deeper Research Capabilities To Its Members   SIA members have a new tool in their toolbox to help them navigate the ever-changing and challenging winter sports landscape. “We’re proud to announce a new […]

Fischer Announces Grants Program to Support Skiing Access & Engagement

October 25, 2018

Fischer Skis is proud to announce the Fischer Grants program, an ongoing grant program aimed at promoting access and engagement to skiing in the United States. With a first-year commitment of $20,000 in support for ski programs, the Fischer Grants will focus on youth and underserved ski populations, snowmaking efforts, education and outreach. “Skiing faces […]

How To Navigate The US China Trade War

October 8, 2018

How To Navigate The Trade War By Eric Smith Companies that are subject to new tariffs on Chinese-made products might be able to mitigate some or all of the financial impact, according to David Cohen, a Washington, DC-based international trade lawyer for Sandler, Travis & Rosenberg P.A. “You’re not sitting ducks,” Cohen said during a […]

Colorado Ski Areas Offer Seniors Free and Discounted Skiing, Group Lesson Programs and More

October 4, 2018

DENVER – Oct. 3, 2018 – Senior skiers and snowboarders are celebrated on the slopes in Colorado, where Colorado Ski Country USA (CSCUSA) member ski areas welcome seniors to take advantage of dozens of deals, discounts and special events. Below is a summary of Colorado ski area offerings for seniors. Arapahoe Basin Ski Area For […]

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts

September 27, 2018

Colorado Cross Country Ski Association Announces What’s New at Colorado Nordic Resorts -Season Punch Pass now available; includes 14+ trail passes at nine Colorado resorts- GRANBY, Colo.—The Colorado Cross Country Ski Association (CCCSA) today announced what’s new at the association’s nine Colorado resorts. In addition, the CCCSA is now offering its 2018-19 Season Punch Pass. […]

VF Corp To Relocate to Colorado

August 13, 2018

From our friends at SNEWS: Colorado’s outdoor recreation economy is about to get a lot stronger. VF Corporation, the Fortune 250 holding company for The North Face, JanSport, Smartwool, and other brands, announced that its moving its global headquarters to Denver, bringing 800 high-paying jobs to the metro. “Colorado is an area with an unrivaled […]