News Category: B2C – Business to Consumer

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Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

October 27, 2017

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]

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Arc’teryx Expands Mountain Skills Academy to Jackson Hole

October 27, 2017

Arc’teryx, technical leader in outdoor performance apparel and equipment, announced it is expanding their mountain skills academies to include the new Backcountry Ski + Snowboard Academy in Jackson Hole, Wyoming, scheduled for February 9-11, 2018. Created to support skills development, experience and self-sufficiency in the mountains, the Arc’teryx Academy aims to create a space where […]

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Idaho Kids Ski For Free This Season

October 26, 2017

If you have a 5th or 6th grader who loves to ski or snowboard or one who’d like to learn, you’ll want to take advantage of the free skiing program offered by the Idaho Ski Areas Association, a.k.a. Ski Idaho. Ski Idaho’s 5th and 6th Grade Ski-Free Passport Program allows 5th graders to ski three […]

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Colorado Ski and Snowboard Expo Returns to Denver for 26th Year

October 25, 2017

Coloradans getting ready for winter know the place for the best bargains on skis, snowboards, boots, outerwear, clothing, lift tickets, lodging and lesson packages is at the annual Colorado Ski and Snowboard Expo, presented by Schomp Automotive. The 26th annual shopping and family fun happens Nov. 10-12, 2017, in Hall C of the Colorado Convention […]

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The Personification of Brands: How to Align Your Actions with Your Mission Statement

October 23, 2017

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

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Beech Mountain Marks 50 Years Skiing on the Highest Elevation Slopes in Eastern U.S.

October 22, 2017

Beech Mountain Resort had a new vision for Southern skiing when it debuted in the winter of 1967-68. It was the only North Carolina resort built around an alpine village, and remains that way today. It is now celebrating 50 years of skiing on the highest elevation slopes in eastern America. “Skiing in the South […]

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College Deals for Skiers and Riders in Colorado Ski Country

October 22, 2017

Colorado Ski Country USA says its member resorts recognize that between tuition, textbooks, meal plans and keg parties, college gets expensive. And from the Front Range to the Western Slope and down to the southwest corner of the state, ski areas across Colorado offer deals and discounts to keep skiing and riding affordable for college […]

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SIA Participation Committee Drills Down on Industry Growth

September 28, 2017

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

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REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

September 11, 2017

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

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