Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Colorado Ski and Snowboard Expo Returns to Denver for 26th Year

By | October 25, 2017 | 0 Comments

Coloradans getting ready for winter know the place for the best bargains on skis, snowboards, boots, outerwear, clothing, lift tickets, lodging and lesson packages is at the annual Colorado Ski and Snowboard Expo, presented by Schomp Automotive. The 26th annual shopping and family fun happens Nov. 10-12, 2017, in Hall C of the Colorado Convention […]

The Personification of Brands: How to Align Your Actions with Your Mission Statement

By | October 23, 2017 | 0 Comments

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

Beech Mountain Marks 50 Years Skiing on the Highest Elevation Slopes in Eastern U.S.

By | October 22, 2017 | 0 Comments

Beech Mountain Resort had a new vision for Southern skiing when it debuted in the winter of 1967-68. It was the only North Carolina resort built around an alpine village, and remains that way today. It is now celebrating 50 years of skiing on the highest elevation slopes in eastern America. “Skiing in the South […]

College Deals for Skiers and Riders in Colorado Ski Country

By | October 22, 2017 | 0 Comments

Colorado Ski Country USA says its member resorts recognize that between tuition, textbooks, meal plans and keg parties, college gets expensive. And from the Front Range to the Western Slope and down to the southwest corner of the state, ski areas across Colorado offer deals and discounts to keep skiing and riding affordable for college […]

SIA Participation Committee Drills Down on Industry Growth

By | September 28, 2017 | 0 Comments

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

By | September 11, 2017 | 0 Comments

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

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