News Category: B2C – Business to Consumer

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Picture Organic Named Official Apparel Partner for Dew Tour

November 16, 2017

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow. Taking […]

Fairbank Group Initiates Variable Lift Ticket Pricing Inspired by Airlines

November 16, 2017

As the start of the 2017-18 ski season has begun, the Fairbank Group of New England ski resorts — Bromley Mountain, Cranmore Mountain Resort and Jiminy Peak Mountain Resort — officially launched airline-style variable lift ticket pricing for skiers and riders able to plan ahead and purchase tickets online before they arrive. Discounts of 30 […]

Olympic Fever Sweeps Colorado Ski Country

November 15, 2017

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

What’s Opening This Week in the Northwest

November 14, 2017

With more storms hitting the region snow is accumulating in the mountains of the Pacific Northwest. Additional resorts have announced operations for an early start to the 2017-2018 winter season. Here is a rundown: WASHINGTON 49 Degrees North will be open for weekend operations Friday, November 17 through Sunday, November 19, 9 am to 3:30 […]

Watch What Jeremy Jones is Calling the Best Snow Safety Video Ever Made

November 13, 2017

Thanks to our pals at the High Fives Foundation for sharing this video with the snowsports world… BASICS 7 | Snow Safety & Awareness from HighFivesFoundation on Vimeo.

Free Skiing and Riding for Kids at Colorado Ski Country USA Resorts

November 13, 2017

Colorado Ski Country USA (CSCUSA) member resorts are committed to providing fun and affordable skiing and riding opportunities for families by offering Kids Ski Free programs across the state. Parents and families can take advantage of free and discounted lift tickets for children, specialized lessons and rental discounts to plan a once-in-a-lifetime ski vacation experience […]

Mammoth Resorts Inks First-Ever Ski Resort Deal with LA Kings

November 10, 2017

Two-time Stanley Cup Champions the LA Kings launched a new partnership with Mammoth Resorts  to coincide with the 2017-18 NHL season, making Mammoth Resorts an Official Partner of the LA Kings and the franchise’s first-ever Official Ski Resort partner. The relationship extends across Mammoth Resorts’ four entities: Mammoth Mountain Ski Area, Snow Summit, Bear Mountain […]

Desk Jobs are Overrated: How to Work on Snow this Winter

November 9, 2017

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

SIA Correspondent Jack Mitrani Talks Love of Snowboarding in New Zealand

November 9, 2017

SIA correspondent, Jack Mitrani, was in New Zealand with pro riders from all over the world. He caught up with a few of the Burton team to talk about their love for the sport. Enjoy!

Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season

November 8, 2017

All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available now, the Verse is a fully customizable boot that honors Vans’ committed progression of the Boa Closure System. Offering extensive technical range and precision across two different lacing zones, […]