Industry News

Picture Organic Named Official Apparel Partner for Dew Tour

November 16, 2017 | 0 Comments

Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour. The inaugural partnership kicks off on Picture’s fifth season of distribution in the US market, as enthusiasm for the brand’s stylish approach to eco-friendly clothing continues to grow.

Taking place between December 14-17 in Breckenridge, CO, the iconic festival showcasing the best in freeskiing and snowboarding will also serve as a U.S. Ski & Snowboard Olympic qualifying event for men’s and women’s halfpipe and slopestyle snowboarding and skiing competitions. In addition to the competition, fan attractions taking place over the weekend include the TRANSWORLD SNOWBOARDING Riders Poll Awards, POWDER Awards, and an outdoor concert, making the four-day experience an all-encompassing celebration of snowsports and mountain culture.

“Core to Picture’s values is the dedication and love for all board sports,” says Picture founder, Julien Durant. “So partnering with the Dew Tour is a natural fit, and we couldn’t be more excited!”

All 100+ Dew Tour event staff will be outfitted in Picture outwear throughout the nationally televised event, in addition to multiple on-site activations. “We selected Picture because their brand and products align with the Dew Tour culture,” says Adam Cozens, VP and General Manager of the Dew Tour. “Our event brings together the best freeskiers and riders who are all about style, creativity and progression. Picture’s products are on the cutting edge of technology and style in the board sports category. We look forward to them being on-site with us in Breckenridge.”

Event attendees, tourists, and Breckenridge locals will be able to check out Picture threads, test jackets on the mountain, and learn more about the progressive brand at two tents: one in town on Blue River Plaza, and one on mountain at the base of the event. Stay tuned to Picture and Dew Tour’s Facebook pages for more announcements on Picture athlete signings, giveaways, and retailer events throughout the festival.

For more information contact Maro LaBlance: [email protected].

Picture Organic Clothing is the story of three childhood friends: Vincent, Julien and Jeremy. They come from various backgrounds, but share a love for board sports: on snow, water and asphalt. In 2008, they launched a board sports brand decidedly different from the rest: colorful, offbeat, and completely eco-friendly and ethical. Hailing from Clermont-Ferrand, the trio overturns conventional ideas about so-called “green” fashion. And ever since, with their alternative, original image, they’ve taken on the heavyweights of the outerwear market. Today, Picture Organic Clothing is offered at over 850 retailers and 33 countries.

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