Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

By Aaron Bible | March 2, 2018 | 0 Comments

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

After Racking Up Trade Show Accolades, DPS Hires VP of Phantom

By SIA | February 21, 2018 | 0 Comments

DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired ski industry veteran Thomas Laakso to the newly created position; Vice President, Phantom. Laakso will […]

Marker GripWalk Locks Up More Brand Partners at Snow Show

By Aaron Bible | February 10, 2018 | 0 Comments

For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]

Rossignol Group Announces New Lange Global Brand Director

By SIA | February 2, 2018 | 0 Comments

The ROSSIGNOL GROUP, home to the iconic LANGE ski boot brand, announced the appointment of Thor Verdonk as Lange Brand Director. Since joining the company in 1994, Verdonk has assumed a handful of roles within the Rossignol Group, beginning with his work as Junior Race Program coordinator and moving onto Rossignol Race Director where he […]

Burton U.S. Open Snowboarding Championships Return to Vail March 5 – 10

By Aaron Bible | February 1, 2018 | 0 Comments

Burton Snowboards announces the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018. As the final event of the competitive snowboarding season, following the excitement of the PyeongChang 2018 Winter Olympics, the Burton U.S. Open is positioned to showcase the world’s top athletes and most progressive riders, including 2018 […]

Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

By SIA | January 30, 2018 | 0 Comments

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

Blizzard Tecnica Names Olympic Downhiller Marco Sullivan to Ambassador Program

By SIA | January 24, 2018 | 0 Comments

Blizzard Tecnica announced that Marco Sullivan has been named to the Ambassador Program. Sullivan, a highly decorated downhill skier with over 105 World Cup downhill races, will represent Blizzard Tecnica on and off the slopes. Sullivan is recognized as a highly skilled world-class ski competitor and personality. As an ambassador to the Blizzard Tecnica program, […]

Sportube Raffle and Fundraiser Celebrates 2018 Outdoor Retailer + Snow Show at Denver Convention Center

By SIA | January 24, 2018 | 0 Comments

For 22 years, you’ve known Sportube hard cases as the tried and trusted method for transporting and protecting valuable ski and snowboard equipment when traveling. Sportube will host a dealer and media raffle for a loaded gear bag, Saturday at 4 pm. and will sell select duffle bags for $50 (a retail value of $130) […]

Vans First Global Snowboarding Film to Launch at OR + Snow Show

By Aaron Bible | January 22, 2018 | 0 Comments

Vans presents the official release of the brand’s long awaited first-ever full-length snowboard film, LANDLINE. With behind the scenes photography from the two-year making of LANDLINE. showcased in the venue, House of Vans will also host a panel discussion in partnership with Kodak on the day of the event, featuring film director Tanner Pendleton, filmer […]

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