Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at email@example.com.
The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.
Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.
Black Crows was founded in 2006 in Chamoix, France, by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the North American market in 2014 and has since taken off, growing a dedicated following in North America and beyond.
Czech maker of technical outdoor wear establishes distribution and operations based in Eagle, Colorado.
Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.
Broadening its focus beyond the needs of household dogs, 2008 marked the beginning of Ruffwear’s venture into the mountains to learn from avalanche dog teams, and has continued to foster relationships with ski patrol organizations across the country.
Arc’teryx, maker of technical outdoor performance apparel and equipment, announced it will donate all proceeds from U.S. online sales on Giving Tuesday to The Conservation Alliance. The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds […]
Freeride Systems is what founder Michael Collins calls a “maggot brand” — hand forged through sheer determination, hard work, and authenticity, infiltrating the market in unlikely places such as the TGR Forums.