Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Brand Profile: Q and A with Denver’s Meier Skis

By Lucie Hanes | April 6, 2018 | 0 Comments

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By Aaron Bible | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

LEKI Partners with Ted Ligety to Offer Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | April 4, 2018 | 0 Comments

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp […]

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

Lib Tech Surf Launches New Wakesurf Line for Spring

By SIA | March 23, 2018 | 0 Comments

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

SIA Member Profile: Meet SCARPA CEO Kim Miller

By Aaron Bible | March 23, 2018 | 0 Comments

“Try hard, have fun and be safe…”

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

By SIA | March 10, 2018 | 0 Comments

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

By Aaron Bible | March 2, 2018 | 0 Comments

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

After Racking Up Trade Show Accolades, DPS Hires VP of Phantom

By SIA | February 21, 2018 | 0 Comments

DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired ski industry veteran Thomas Laakso to the newly created position; Vice President, Phantom. Laakso will […]

Marker GripWalk Locks Up More Brand Partners at Snow Show

By Aaron Bible | February 10, 2018 | 0 Comments

For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]

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