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SIA's News Feed

Snowsports Industries America regularly posts news and information about the industry and press releases and other member news here in our news portal. To get more information about how to post to our portal, please contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Hults Bruk American Felling Axe by Dave Canterbury

By Aaron Bible | October 16, 2017 | 0 Comments

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

By Todd Walton | October 16, 2017 | 0 Comments

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

Newell Brands Technical Apparel Announces New Sales Leader

By Todd Walton | August 24, 2017 | 0 Comments

Newell Brands Technical Apparel (NBTA), a division of Newell Brands, globally recognized designer, developer, marketer and retailer of high-performance technical apparel and equipment with a portfolio of brands that includes Marmot and ExOfficio, is pleased to announce Deanna Fleming as the new Head of Global Sales and Business Development.  Fleming, who joined the company in […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

By SIA Announcements | May 30, 2017 | 0 Comments

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]