Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

By Aaron Bible | December 15, 2017 | 0 Comments

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

TREW Introduces Upcycled Bags from Truce x Slingshot Sports

By SIA | December 15, 2017 | 0 Comments

Since each Truce bag is handmade using upcycled and recycled materials, each one is a unique and inimitable masterpiece that works as good as it looks.

Vans Snow Partners with Team Rider Dan Liedahl to Deliver Customized Implant for 2017/18 Winter Season

By SIA | December 10, 2017 | 0 Comments

Showcasing Danimals’ original artwork, the Vans Implant is equipped with classic snowboard boot construction, finished with a fully-loaded feature package that caters to the needs and wants of every style of rider.

Smith Grows Creative Team, Appoints Andy McCabe to Creative Director

By SIA | December 8, 2017 | 0 Comments

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.

Black Crows Teams with White Cloud to Launch North American Apparel Program

By SIA | December 8, 2017 | 0 Comments

Black Crows was founded in 2006 in Chamoix, France, by professional freeskiers Camille Jaccoux and Bruno Compagnet. The company introduced its growing line of freeskis to the North American market in 2014 and has since taken off, growing a dedicated following in North America and beyond.

Direct Alpine Enters North American Market

By SIA | November 28, 2017 | 0 Comments

Czech maker of technical outdoor wear establishes distribution and operations based in Eagle, Colorado.

More Winter Boot Makers Turning to Michelin

By Aaron Bible | November 25, 2017 | 0 Comments

Columbia and Icebug are the two latest footwear manufacturers to adopt Ice Control Technology developed by the R&D department of Michelin Technical Soles, based in Verona, Italy.

Ruffwear Takes Design to New Heights for Ski Patrol and SAR

By Lucie Hanes | November 25, 2017 | 0 Comments

Broadening its focus beyond the needs of household dogs, 2008 marked the beginning of Ruffwear’s venture into the mountains to learn from avalanche dog teams, and has continued to foster relationships with ski patrol organizations across the country.

Arc’teryx to Donate E-com Proceeds to The Conservation Alliance on Giving Tuesday

By SIA | November 22, 2017 | 0 Comments

Arc’teryx, maker of technical outdoor performance apparel and equipment, announced it will donate all proceeds from U.S. online sales on Giving Tuesday to The Conservation Alliance. The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds […]

Freeride Systems Keeps Bar High for Made and Tested in Colorado

By Aaron Bible | November 21, 2017 | 0 Comments

Freeride Systems is what founder Michael Collins calls a “maggot brand” — hand forged through sheer determination, hard work, and authenticity, infiltrating the market in unlikely places such as the TGR Forums.