News Category: Brand-Specific News

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Lib Tech Surf Launches New Wakesurf Line for Spring

March 23, 2018

Lib Tech Surf has announced its new wakesurf line, featuring Aaron Witherell’s “Air’n” model is now available to consumers. As lifelong surfers, snowboarders, skiers and skaters, Lib Tech founders Mike Olson and Pete Saari, along with the past and present Mervin Mfg crews, have created a legacy of fun times through technological gravity toys. Inspired […]

SIA Member Profile: Meet SCARPA CEO Kim Miller

March 23, 2018

"Try hard, have fun and be safe..."

Chloe Kim and Ayumu Hirano Win 2018 Burton U.S. Open Halfpipe Titles

March 10, 2018

Chloe Kim (USA) and Ayumu Hirano (JPN) earned the U.S. Open halfpipe titles at the 36th annual Burton U.S. Open Snowboarding Championships adding their names to the legendary list of winners. It was an incredible day of halfpipe riding as the field of 10 men and six women competed in Vail Mountain’s 22-foot halfpipe in […]

Tecnica Outdoor First-Ever Custom Moldable Hiking Boots Come to Market, Win Awards

March 2, 2018

You’ve been heat molding your ski boots for years, but what about your hiking boots? After lengthy and intensive research into outdoor consumer needs, combined with integrated development between footwear and ski boots, Tecnica introduced Forge, a new collection of trekking boots that combines a precise anatomical fit out-of-the box with heat moldable customization. The […]

After Racking Up Trade Show Accolades, DPS Hires VP of Phantom

February 21, 2018

DPS Phantom, the permanent base glide treatment that forever eliminates the need for waxing skis and snowboards, earned seven separate awards at the recent Outdoor Retailer and ISPO trade shows. In addition to the numerous awards won, DPS recently hired ski industry veteran Thomas Laakso to the newly created position; Vice President, Phantom. Laakso will […]

Marker GripWalk Locks Up More Brand Partners at Snow Show

February 10, 2018

For more than six decades Marker has been synonymous with innovation and safety in skiing. Hannes Marker presented the world’s first safety release binding back in 1952. In the 1970s his M series with automatic heel release, revolutionized the bindings market. With the launch of the Duke in 2007 and the continued development of the […]

Rossignol Group Announces New Lange Global Brand Director

February 2, 2018

The ROSSIGNOL GROUP, home to the iconic LANGE ski boot brand, announced the appointment of Thor Verdonk as Lange Brand Director. Since joining the company in 1994, Verdonk has assumed a handful of roles within the Rossignol Group, beginning with his work as Junior Race Program coordinator and moving onto Rossignol Race Director where he […]

Burton U.S. Open Snowboarding Championships Return to Vail March 5 – 10

February 1, 2018

Burton Snowboards announces the return of the 36th annual U.S. Open Snowboarding Championships to Vail Mountain March 5–10, 2018. As the final event of the competitive snowboarding season, following the excitement of the PyeongChang 2018 Winter Olympics, the Burton U.S. Open is positioned to showcase the world’s top athletes and most progressive riders, including 2018 […]

Breezy Johnson Becomes First Female Olympic U.S. Ski Team Member to Partner with KHOMBU

January 30, 2018

KHOMBU Brand Ambassador, Breezy Johnson has officially been named to the 2018 U.S. Olympic Team and will be competing for an Olympic gold medal in Pyeongchang, South Korea next month as the youngest member of the U.S. Olympic Alpine ski contingent. KHOMBU, the innovative footwear and outerwear brand synonymous with function, fashion, performance and exceptional […]

Blizzard Tecnica Names Olympic Downhiller Marco Sullivan to Ambassador Program

January 24, 2018

Blizzard Tecnica announced that Marco Sullivan has been named to the Ambassador Program. Sullivan, a highly decorated downhill skier with over 105 World Cup downhill races, will represent Blizzard Tecnica on and off the slopes. Sullivan is recognized as a highly skilled world-class ski competitor and personality. As an ambassador to the Blizzard Tecnica program, […]