Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Giesswein Footwear Celebrates 10 years in the U.S.

By SIA | January 21, 2018 | 0 Comments

Giesswein USA, distributor of Austrian handcrafted boiled wool slippers and shoes, is proud to announce the 10th anniversary of its core collection. For the past decade, the Vent and Veitsch lodge shoe styles as well as the Spital and Ammern houseshoes have been a customer favorite, in no small part due to their orthotic quality […]

Ridge Merino Introduces First Kids Collection

By | January 18, 2018 | 0 Comments

Founded in 2014 by husband and wife team Jeff and Susan Russell, Ridge has been developing technical baselayers, midlayers and accessories built for outdoor adventure exclusively for adults until now.

Nester Hosiery First U.S. Sock Manufacturer to Join Bluesign System

By SIA | January 18, 2018 | 0 Comments

Nester Hosiery is a key manufacturer in the outdoor industry, operating state-of-the-art knitting, finishing, and packaging equipment to make premium outdoor performance socks for leading outdoor brands and retailers as well as under its own Farm to Feet brand.

Arc’teryx Announces New Design Leadership

By SIA | January 18, 2018 | 0 Comments

“My philosophy as a leader isn’t complicated—to encourage our design teams to constantly re-evaluate everything we do, so we can defend every direction we settle on,” Green said.

As the Crow Flies: Black Crows Apparel Lands in North America

By | January 18, 2018 | 0 Comments

The OR + Snow Show marks the official launch of Black Crows’ comprehensive apparel line in North America.

Skida Headwear 10-Year Anniversary Limited Edition Collection

By SIA | January 17, 2018 | 0 Comments

Available in Skida’s line of hats, neckwarmers and headbands, the 10th Anniversary Collection offers six patterns carefully curated to celebrate Skida’s youthful, adventurous and colorful spirit.

John Colonna Named K2 Brand President

By | January 16, 2018 | 0 Comments

Over the past 20 years, John has held leadership roles at Burton Snowboards, followed by Rusty, Nike, Levi’s and Converse.

SOLE Launches 8 New Insoles for Winter Sports at Outdoor Retailer + Snow Show

By SIA | January 12, 2018 | 0 Comments

SOLE’s signature shape has been proven to eradicate foot pain, fatigue and prevent injury while improving orthopedic alignment issues, athletic performance, posture, and foot and ankle mechanics.

Dakine Announces new Accessories Team Riders for Winter 2018/19

By SIA | January 11, 2018 | 0 Comments

As a pioneer in backcountry snow packs and gloves for over 20 years, Dakine is excited to welcome five new riders to its Accessories Team for Winter 2018/19.

Australia’s Le Bent Announces New U.S. Sales and PR Partners

By SIA | January 9, 2018 | 0 Comments

Le bent company founders say “good times in the great outdoors is nature’s gift for everyone to enjoy, and nothing needs to get in the way of this.”

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