Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Snowboard Mag Sits Down with Drink Water’s Stephen Fox

By | October 16, 2017 | 0 Comments

At a recent meeting of the minds in Aspen, Colorado, Snowboard Mag’s Kaitlyn Schlicht sat down with action sports thought leader Stephen Fox, co-founder of Drink Water — a winter sports athlete-driven movement to simply get people to stay hydrated and provide clean water to those in need, instead of pimping a random sugar-filled energy […]

Newell Brands Technical Apparel Announces New Sales Leader

By | August 24, 2017 | 0 Comments

Newell Brands Technical Apparel (NBTA), a division of Newell Brands, globally recognized designer, developer, marketer and retailer of high-performance technical apparel and equipment with a portfolio of brands that includes Marmot and ExOfficio, is pleased to announce Deanna Fleming as the new Head of Global Sales and Business Development.  Fleming, who joined the company in […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

By SIA | May 30, 2017 | 0 Comments

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]

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