Category: Brand-Specific News
News about specific brands, company mergers, and other brand stories.
Picture Organic Named Official Apparel Partner for Dew Tour
Picture Organic Clothing — makers of organic, recycled, and bio-sourced products for board sports — announced its official apparel sponsorship for the upcoming 2017 Dew Tour.…
Read more
Changing the Industry Paradigm of What a Snowshoe Can Mean
Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of…
Read moreBlizzard/Tecnica Announces New Rockies Associate Sales Rep
Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately. Cochran will work…
Read more
K2 Skis Names Ryan McBride as Head of U.S. Sales
As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this…
Read more
Vans Snow Introduces All-New Verse Double-Boa Boot for 2017/18 Winter Season
All-new for the 2017/18 winter season, Vans introduces the Verse, an innovative all-mountain and backcountry double Boa performance snowboard boot built for the progressive rider. Available…
Read more
Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection
Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics…
Read more
Burton Unveils U.S. Snowboard Team Uniforms for PyeongChang Olympics
With less than 100 days until the opening ceremony of the upcoming 2018 Olympic Winter Games, Burton Snowboards unveiled the Olympic uniforms to be worn by…
Read more
Mystery Ranch Adds Skiers to Ambassador Team
One of the outdoor industry’s leading pack makers, Bozeman, Montana-based Mystery Ranch, announced that two skiers will be added to the brand’s Mountain Ambassador Team. Carston…
Read more
Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot
Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition…
Read more