Navigation

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica. 

Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow experience having been a racer, ski patroller, and instructor.  She brings both retail and marketing experience to the job as well, most recently as Sales Associate for Vail Resorts where she managed more than 15,000 pieces of ski equipment and educated customers about products and technology. Prior to that Cochran spent time in the Peace Corp and as a Trade Policy Associate for the US Senate Committee on Finance.   She graduated from University of Montana with a degree in Marketing.  

Cochran will be responsible for assisting in managing retail and rental accounts, delivering sales clinics, and helping with race services and promotions.   She will report directly to Sale. 

Tecnica is a leading brand in alpine ski boots, best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on marketing & product development with the parent company Tecnica Spa located in Giavera del Montello, Italy. Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. It should be noted that Tecnica created the famed Moon Boot in 1970 and the first bi-injected plastic ski boot in 1973. Blizzard has quickly become a top brand of alpine skis with technologies that sets them apart from others. Blizzard Sport USA is the distributor of Blizzard Skis in the United States. The Blizzard factory is located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States. 

Todd Walton

Todd Walton is the director of communications and marketing at SIA.