Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

K2 Alliance and SheJumps Invite Women to Hit the Slopes on International Women’s Ski Day

By SIA | January 8, 2018 | 0 Comments

SheJumps strives to increase the participation of women and girls in outdoor activities. SheJumps programs foster confidence, leadership, and connection to nature and community.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

By | January 6, 2018 | 0 Comments

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

By | December 29, 2017 | 0 Comments

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Aimee Fuller Reimagines Vans Ferra Snow Boot

By SIA | December 21, 2017 | 0 Comments

Customizable Boot Provides Ultimate Anatomical Fit for Female Riders

Women’s Leadership Can Help Grow the Snowsports Industry

By | December 21, 2017 | 0 Comments

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

By | November 14, 2017 | 0 Comments

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

The Snowball Effect: Why certain women’s models sell so well

By | September 12, 2017 | 0 Comments

By Kimberly Beekman for SKI Magazine’s September 2017 issue In the glorious 1970s, when mustaches were unironic and tight pants actually looked good on dudes, the male-dominated ski industry tried to entice more women into the sport by broadcasting the message that ski slopes were ripe with “eligible bachelors,” says Kelly Davis, director of research […]

REI Force of Nature Grants Complete $1M Investment in Nonprofits That Connect Women Outdoors

By | September 11, 2017 | 0 Comments

As part of its commitment “to create access to the outdoors for all,” REI has invested $1 million in organizations across the country creating opportunities to connect women and girls to nature. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create […]

Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

By | August 10, 2015 | 0 Comments

SIA + TWB THE SESSIONS @ SIA Just released: Stephanie Kohn, anon Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has […]

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