Press Releases from SIA Members
After contributing to the development of Scalium® over the past several years in partnership with Scalium+ (formerly Ferreol Technologies), Ferreol Skis is launching the high-volume commercialization…
Read moreWintersteiger V‑Edge: Versatile Tuning for Every SkierProvides New Revenue Opportunities for Ski Industry Retailers Salt Lake City, UT (February 26, 2026) — Wintersteiger has renewed its…
Read moreSALT LAKE CITY, UTAH (December 16, 2025) — While 2026 retail headlines have been dominated by unpredictability and uncertainty, the outdoor industry’s resale economy has continued to…
Read moreWinter Park, Colo. Dec. 16, 2025 – With the critically important holiday season coming up fast, Mother Nature has been unusually stingy with snowfall across most…
Read moreAs the winter season begins, burdensome tariffs are currently applied to key products essential to winter sports participation. These unnecessary tariffs act as a direct tax…
Read moreIn its ongoing drive to introduce more of Kästle’s ultra-premium and premium skis to the North American market, Kästle USA locks in a proven Alpine Sales…
Read moreFOR IMMEDIATE RELEASEMay 22, 2025 – The Global Association of Professional Boot Fitters is pleased to announce a professional scholarship opportunity, totaling $5,000 in funding, is…
Read morePlay. Learn. Sustain. A next-generation way to mobilize communities, spark climate action, and connect local kids to the outdoors through sport. Southington, CT – April 29,…
Read moreFOR IMMEDIATE RELEASEJeffersonville, VT – Nov. 12, 2024 – Smugglers’ Notch Resort (Smuggs) is proud to announce acollaboration with Snowball Effect to advance Snow Sports programs…
Read moreFOR IMMEDIATE RELEASE Bootdoc Hotronic Expands Team and Product Line, Reinforcing Commitment to Customer Success Salt Lake City, Utah – October 14, 2024 – Bootdoc Hotronic,…
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