Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

PSIA-AASI Announces Atomic as Official Supplier

By SIA | July 18, 2018 | 0 Comments

PSIA-AASI Announces Atomic as Official Supplier Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry LAKEWOOD, Colo. (July 17, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. […]

DPS Hires Jamie Starr as VP of Global Marketing

By SIA | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

DPS Skis Appoints VP of Global Sales and NA Sales Director

By SIA | May 15, 2018 | 0 Comments

DPS, purveyors of some of the world’s most advanced skis, announced it has hired sports industry stalwarts Sergio Kiehl and Steve Kropf as part of the brand’s internal sales team expansion. Kiehl will take on the role of Vice President of Global Sales while Kropf becomes the brand’s North American Sales Director. “With the vast […]

International Skiing History Association Presents First Steward of Skiing History Award to U.S. Ski and Snowboard Hall of Fame

By SIA | April 30, 2018 | 0 Comments

To a Millennial just coming up in the snowsports industry, skiing history might be Bode Miller. To those a bit older, the sport has a 150-year-plus history in its modern era, not to mention ancient roots that stretch back 10,000 years to its likely birthplace in the Altay Prefecture of China. And now, the International […]

VR Celebrates Ten Years of the Epic Pass

By | April 20, 2018 | 0 Comments

March 18, 2018 marked the official 10th Anniversary of the Epic Pass, one of the most immersive and industry-changing season pass programs of all time. Here’s a look back at the last decade of Epic with some interesting trivia from the Vail Resorts team: 2008: The 2008-2009 Epic Pass is introduced by Rob Katz and […]

James Coleman and Mountain Capital Partners Enter into Operating Agreement with Nordic Valley Ski Area

By SIA | April 19, 2018 | 0 Comments

James Coleman, managing partner of Mountain Capital Partners, recently announced that he is entering into an operating agreement with Skyline Mountain Base, LLC to manage and operate Nordic Valley Ski Resort. “We’re excited to add Nordic Valley to our family of ski resorts and begin working with the resort staff,” stated James Coleman, managing partner […]

POC and MIPS Reach Settlement

By SIA | April 19, 2018 | 0 Comments

MIPS and POC have agreed on a settlement with respect to their ongoing legal proceedings related to POC’s launch of its patent-pending SPIN technology. POC Launched SPIN in January 2017, the technology is integrated into snow and bike helmets to reduce the effects of rotational forces. MIPS was granted an injunction in German court in […]

Somewear Labs Launches Satellite Communication Device

By SIA | April 9, 2018 | 0 Comments

Somewear Labs, an emerging leader in adventure communication technology, announced the release of the Somewear Global Hotspot: a dependable, simple to use, satellite communication hotspot that pairs with iOS and Android devices to deliver a range of off-the-grid communication services. Developed in collaboration with pro snowboarder and mountain explorer Jeremy Jones, Somewear provides straightforward and […]

Elan Supports Long-Term Brand Growth with New U.S. Subsidiary

By | April 5, 2018 | 0 Comments

Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced today the new formation of Elan Sports USA, an independent subsidiary of Elan d.o.o., effective immediately, under the leadership of Gary Fleming as president. Elan Sports USA, located in Lebanon, N.H., is part of a long-term strategy, the brand said, supported by a healthy increase […]

LEKI Partners with Ted Ligety to Offer Full Ride Scholarship to Ligety-Weibrecht Ski Camp

By SIA | April 4, 2018 | 0 Comments

LEKI is excited to announce the second annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the country. The scholarship includes registration fees for one week of camp […]

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