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Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Nick’s Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

By Aaron Bible | October 19, 2017 | 0 Comments

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

Western Mountain Occupancy Slumps as Daily Rates Keep Climbing

By Todd Walton | September 19, 2017 | 0 Comments

“There has been a fundamental shift in lodging performance patterns that was slow to emerge coming out of mid-winter but is now firmly established,” said Ralf Garrison, advisor to Inntopia for DestiMetrics product line. “This is the first summer since 2009 that we’ve seen industry wide year-over-year declines in occupancy, although strong gains in rate […]

Nick’s Notes – September 2017

By Nick Sargent | September 13, 2017 | 0 Comments

Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]

The Snowball Effect: Why certain women’s models sell so well

By Todd Walton | September 12, 2017 | 0 Comments

By Kimberly Beekman for SKI Magazine’s September 2017 issue In the glorious 1970s, when mustaches were unironic and tight pants actually looked good on dudes, the male-dominated ski industry tried to entice more women into the sport by broadcasting the message that ski slopes were ripe with “eligible bachelors,” says Kelly Davis, director of research […]

NPD Group Details What Sports Retail Can Learn from Fast Fashion

By Todd Walton | September 12, 2017 | 0 Comments

According to NPD Sports Industry Analyst Matt Powell, given the current malaise in the U.S. sports business, it is important for the industry to look across the retail landscape for ideas on how to improve its current condition: The world of fast fashion may offer some clues. While the social costs of fast fashion are […]

A Season of Change in Snow Sports – a SIA | Research Update

By Todd Walton | August 31, 2017 | 0 Comments

SIA’s Director of Research Kelly Davis is beginning to dig deep into the upcoming winter season. As the excitement builds, Davis taps into her decades of expertise in the industry to help divine what we have to look forward to. Impacts from remarkable changes across the snow sports industry over the past six months will […]

Kohlberg Just Purchased a Large Share of the Snow Sports Market

By SIA | May 30, 2017 | 0 Comments

Late last week, Newell Brands Inc. announced that Kohlberg and Company, a private equity company out of Mount Kisco, NY will purchase Newell’s portfolio of winter brands for $240M. Kohlberg’s acquisition of brands including winter K2, Volkl, Marker, Dalbello, Madshus, Line, Ride, Full Tilt, BCA, Atlas, and Tubbs will make Kohlberg and Company the largest […]