Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Winners for New England Winter Regional Retailer of the Year/New England Winter Regional Rep of the Year Announced

By SIA | February 12, 2018 | 0 Comments

Top Honors Awarded in New England

Nick’s Notes: Outdoor Retailer + Snow Show Final Wrap

By Nick Sargent | February 2, 2018 | 0 Comments

In case you missed the email, here are Nick’s Notes from February 2, 2018.

On-Snow Demo Day 2 Wrap Up

By SIA | February 1, 2018 | 0 Comments

“We couldn’t do our buy without the two days of this demo.” — heard on the chairlift from two Colorado retailers.

SIA Welcomes a New Chairman of the Board

By SIA | January 25, 2018 | 0 Comments

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

National Ski Patrol Celebrates 80 Seasons on Friday in Denver

By SIA | January 24, 2018 | 0 Comments

Group to host anniversary party at Patagonia store in downtown Denver.

Inntopia Announces 2018 INSIGHT User Group and Conference

By SIA | January 18, 2018 | 0 Comments

Focus to be on interactive sessions, context, and digging deep into ways to better utilize Inntopia’s Marketing Cloud, Commerce, and Business Intelligence products.

SIA’s Top Ways to Have the Best Megashow Experience Possible

By SIA | January 18, 2018 | 0 Comments

We combined our 148 years combined Snow Show experience to bring you our Top Ten show survival tips.

Notice of SIA Annual Member Meeting

By Todd Walton | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World

By Aaron Bible | December 28, 2017 | 0 Comments

This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.

Ski Utah Hires Albert Kenworthy as New Sales and Membership Manager

By SIA | December 6, 2017 | 0 Comments

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners.

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