Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

The National Winter Sports Education Federation Needs Your Gear!

By SIA | August 23, 2018 | 0 Comments

The National Winter Sports Education Foundation improves the lives, health, and fitness of youth through winter sports.  Last year, the NWSEF funded over 30,000 youth in learn to ski and snowboard programs across the United States and this year they’re aiming to fund another 30-35,000! Their 2019 grant process is underway, and their grantees are […]

DPS Hires Jamie Starr as VP of Global Marketing

By SIA | June 13, 2018 | 0 Comments

SALT LAKE CITY, Utah – June 12, 2018 DPS Skis recently named Jamie Starr vice president of global marketing. Dan Benshoff, who has served as the brand’s marketing director and executive producer of DPS Cinematic for the past two and a half years, will pivot into the newly created role of digital director. “Jamie brings […]

Winners for New England Winter Regional Retailer of the Year/New England Winter Regional Rep of the Year Announced

By SIA | February 12, 2018 | 0 Comments

Top Honors Awarded in New England

Nick’s Notes: Outdoor Retailer + Snow Show Final Wrap

By Nick Sargent | February 2, 2018 | 0 Comments

In case you missed the email, here are Nick’s Notes from February 2, 2018.

On-Snow Demo Day 2 Wrap Up

By SIA | February 1, 2018 | 0 Comments

“We couldn’t do our buy without the two days of this demo.” — heard on the chairlift from two Colorado retailers.

SIA Welcomes a New Chairman of the Board

By SIA | January 25, 2018 | 0 Comments

SIA is pleased to announce the appointment of Mike Adams as chairman of the board. It also welcomes four other seasoned snowsports industry veterans as members to the board and says goodbye and thank you to members who are moving on.

National Ski Patrol Celebrates 80 Seasons on Friday in Denver

By SIA | January 24, 2018 | 0 Comments

Group to host anniversary party at Patagonia store in downtown Denver.

Inntopia Announces 2018 INSIGHT User Group and Conference

By SIA | January 18, 2018 | 0 Comments

Focus to be on interactive sessions, context, and digging deep into ways to better utilize Inntopia’s Marketing Cloud, Commerce, and Business Intelligence products.

SIA’s Top Ways to Have the Best Megashow Experience Possible

By SIA | January 18, 2018 | 0 Comments

We combined our 148 years combined Snow Show experience to bring you our Top Ten show survival tips.

Notice of SIA Annual Member Meeting

By | January 5, 2018 | 0 Comments

January, 4, 2018 Dear SIA Member, The Board of Directors and the management of SnowSports Industries America, Incorporated (“SIA”) cordially invite you to attend the Annual Meeting of the members of SIA. The meeting will be held on Tuesday, January 23, 2018 at 5:00 pm at the Colorado Convention Center, 700 14th Street, Denver, CO, […]

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