Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

Ski Utah Hires Albert Kenworthy as New Sales and Membership Manager

By SIA | December 6, 2017 | 0 Comments

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners.

Alps & Meters Partners with Pedigree Ski Shop on Designed by Tradition Trunk Show Series

By SIA | November 28, 2017 | 0 Comments

Pedigree Ski Shop, founded in 1962, was born out of the dreams and inspirations of John Fuerst and wife Jay to turn their beloved sport of skiing into a profession.

Changing the Industry Paradigm of What a Snowshoe Can Mean

By Lou Dzierzak | November 15, 2017 | 0 Comments

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

Watch What Jeremy Jones is Calling the Best Snow Safety Video Ever Made

By Aaron Bible | November 13, 2017 | 0 Comments

Thanks to our pals at the High Fives Foundation for sharing this video with the snowsports world… BASICS 7 | Snow Safety & Awareness from HighFivesFoundation on Vimeo.

Desk Jobs are Overrated: How to Work on Snow this Winter

By SIA | November 9, 2017 | 0 Comments

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

K2 Skis Names Ryan McBride as Head of U.S. Sales

By Aaron Bible | November 9, 2017 | 0 Comments

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

Nick’s Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Arc’teryx Expands Mountain Skills Academy to Jackson Hole

By Aaron Bible | October 27, 2017 | 0 Comments

Arc’teryx, technical leader in outdoor performance apparel and equipment, announced it is expanding their mountain skills academies to include the new Backcountry Ski + Snowboard Academy in Jackson Hole, Wyoming, scheduled for February 9-11, 2018. Created to support skills development, experience and self-sufficiency in the mountains, the Arc’teryx Academy aims to create a space where […]

Colorado Ski and Snowboard Expo Returns to Denver for 26th Year

By Aaron Bible | October 25, 2017 | 0 Comments

Coloradans getting ready for winter know the place for the best bargains on skis, snowboards, boots, outerwear, clothing, lift tickets, lodging and lesson packages is at the annual Colorado Ski and Snowboard Expo, presented by Schomp Automotive. The 26th annual shopping and family fun happens Nov. 10-12, 2017, in Hall C of the Colorado Convention […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

By Aaron Bible | October 22, 2017 | 0 Comments

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]