Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World

By | December 28, 2017 | 0 Comments

This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.

Ski Utah Hires Albert Kenworthy as New Sales and Membership Manager

By SIA | December 6, 2017 | 0 Comments

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners.

Alps & Meters Partners with Pedigree Ski Shop on Designed by Tradition Trunk Show Series

By SIA | November 28, 2017 | 0 Comments

Pedigree Ski Shop, founded in 1962, was born out of the dreams and inspirations of John Fuerst and wife Jay to turn their beloved sport of skiing into a profession.

Alps & Meters Partners with Pedigree Ski Shop on Designed by Tradition Trunk Show Series

By SIA | November 28, 2017 | 0 Comments

Pedigree Ski Shop, founded in 1962, was born out of the dreams and inspirations of John Fuerst and wife Jay to turn their beloved sport of skiing into a profession.

Changing the Industry Paradigm of What a Snowshoe Can Mean

By SIA | November 15, 2017 | 0 Comments

Well-known for lightweight snowshoes crafted with sustainable materials and business practices, Crescent Moon has launched a new model that dramatically changes the way people think of traditional snowshoe construction.

Watch What Jeremy Jones is Calling the Best Snow Safety Video Ever Made

By | November 13, 2017 | 0 Comments

Thanks to our pals at the High Fives Foundation for sharing this video with the snowsports world… BASICS 7 | Snow Safety & Awareness from HighFivesFoundation on Vimeo.

Desk Jobs are Overrated: How to Work on Snow this Winter

By SIA | November 9, 2017 | 0 Comments

The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) says it has the tools and education to help people get started working as a ski or snowboard instructor, and if working on the slopes sounds like a dream job, duh, visit PSIA-AASI’s Score a Job on the Slopes site to […]

K2 Skis Names Ryan McBride as Head of U.S. Sales

By | November 9, 2017 | 0 Comments

As the leader of U.S. sales, McBride’s energy is focused on strengthening retail partnerships and discovering new ways to steer consumers to K2 retailers. Reinforcing this goal is a company-wide decision to not sell ski or snowboard hard goods directly through K2 brand websites for the 2017/2018 season.

Nick’s Notes – November 2017

By | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Nick's Notes – November 2017

By | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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