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Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at twalton@snowsports.org.

Olympic Fever Sweeps Colorado Ski Country

By Todd Walton | November 15, 2017 | 0 Comments

Events will Feature Olympic Qualifiers, Skiing with Former Olympians and Olympic Celebrations Come February, all eyes will be on the Olympic Games in PyeongChang, South Korea. In the months leading up to the Olympics, Colorado Ski Country USA resorts across the state will host Olympic qualifiers and celebrate with Olympic-themed events including races, Olympiads, sendoffs […]

Nick’s Notes – November 2017

By Todd Walton | November 7, 2017 | 0 Comments

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

SIA’s New Online Ski Mechanics Learning Center is Live!

By SIA | October 20, 2017 | 0 Comments

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the launch of its first online education platform with the new Ski Mechanics Learning Center (SMLC), formerly known as the Ski Mechanics Workshop (SMW). The inaugural online course is part of SIA’s completely redesigned website, and is designed to make ongoing […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

By Aaron Bible | October 19, 2017 | 0 Comments

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

SIA Participation Committee Drills Down on Industry Growth

By Todd Walton | September 28, 2017 | 0 Comments

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

Nick’s Notes – September 2017

By Nick Sargent | September 13, 2017 | 0 Comments

Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]

A Season of Change in Snow Sports – a SIA | Research Update

By Todd Walton | August 31, 2017 | 0 Comments

SIA’s Director of Research Kelly Davis is beginning to dig deep into the upcoming winter season. As the excitement builds, Davis taps into her decades of expertise in the industry to help divine what we have to look forward to. Impacts from remarkable changes across the snow sports industry over the past six months will […]

Meet Your Outdoor Retailer + Snow Show Sales Team

By SIA | July 11, 2017 | 0 Comments

Hello from SIA’s Membership team – There’s been a whirlwind of activity of trade show news lately and we want to ensure that you are informed, updated and know the who / what / when / where of the Outdoor Retailer + Snow Show. First, we are excited to share the news of last week that Denver will […]

Outdoor Retailer + Snow Show Stays in Denver

By Nick Sargent | July 6, 2017 | 0 Comments

As I am sure, most of you have seen, today Emerald re-confirmed the date and location that we originally announced for the 2018 Outdoor Retailer + Snow Show. We are also pleased to see that the show will remain in Denver for the foreseeable future! This is great news for our industry! We hope this […]

Brandlive Video Questions & Updates

By SIA | May 31, 2017 | 0 Comments

Thanks to everyone that joined SIA’s Nick Sargent for our Brandlive video event. One thing we’ve heard from all our members is that “better and transparent communication” is needed and this is one step in getting there! SIA will be  providing regular updates, video events and communicating SIA’s successes, challenges and progress through all our […]