Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Arc’teryx Expands Mountain Skills Academy to Jackson Hole

By | October 27, 2017 | 0 Comments

Arc’teryx, technical leader in outdoor performance apparel and equipment, announced it is expanding their mountain skills academies to include the new Backcountry Ski + Snowboard Academy in Jackson Hole, Wyoming, scheduled for February 9-11, 2018. Created to support skills development, experience and self-sufficiency in the mountains, the Arc’teryx Academy aims to create a space where […]

Colorado Ski and Snowboard Expo Returns to Denver for 26th Year

By | October 25, 2017 | 0 Comments

Coloradans getting ready for winter know the place for the best bargains on skis, snowboards, boots, outerwear, clothing, lift tickets, lodging and lesson packages is at the annual Colorado Ski and Snowboard Expo, presented by Schomp Automotive. The 26th annual shopping and family fun happens Nov. 10-12, 2017, in Hall C of the Colorado Convention […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

By | October 22, 2017 | 0 Comments

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]

College Deals for Skiers and Riders in Colorado Ski Country

By | October 22, 2017 | 0 Comments

Colorado Ski Country USA says its member resorts recognize that between tuition, textbooks, meal plans and keg parties, college gets expensive. And from the Front Range to the Western Slope and down to the southwest corner of the state, ski areas across Colorado offer deals and discounts to keep skiing and riding affordable for college […]

Marker Dalbello Volkl Brands Re-Align Sales and Promotions Structure

By | October 21, 2017 | 0 Comments

Marker/Dalbello/Völkl (MDV), global leader and supplier of snowsports products, announced the following job responsibility promotions and new hires: Greg Grip has been promoted to Executive Vice President for Marker Dalbello Völkl, responsible for sales management of all three brands. Derek McClellan has been promoted to Sales and Technical Director, overseeing the Marker brand. Sarah Lauridsen […]

SIA’s New Online Ski Mechanics Learning Center is Live!

By SIA | October 20, 2017 | 0 Comments

Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces the launch of its first online education platform with the new Ski Mechanics Learning Center (SMLC), formerly known as the Ski Mechanics Workshop (SMW). The inaugural online course is part of SIA’s completely redesigned website, and is designed to make ongoing […]

Dates Confirmed for Outdoor Retailer + Snow Show, Outdoor Retailer Summer Market and Outdoor Retailer Winter Market Through 2022

By | October 19, 2017 | 0 Comments

Outdoor Retailer and SIA this week announced widely anticipated dates for the 2019-2022 outdoor and snowsport industry tradeshows. Please give us your opinion on these new dates by clicking here! Starting in November 2018, Outdoor Retailer moves to the beginning of the seasonal buying cycles, positioning the national show as the launch event and epicenter […]

SIA Participation Committee Drills Down on Industry Growth

By | September 28, 2017 | 0 Comments

As part of its re-invigorated commitment to stakeholders, SIA is working hard and moving forward with all of its winter initiatives. Recently, the SIA Participation Committee met with the most current SIA Participation report in front of them. Here’s what transpired that you can help them act on: About half the hour-long session was spent […]

These Photos Are Real: Patrollers Shred Silverton Mountain on September 24

By | September 24, 2017 | 0 Comments

The most recent low pressure system across the West dropped enough snow on the slopes for some very eager Silverton Mountain ski and snowboard patrollers to get the first turns of the season. And according to Silverton’s Jen Brill, the photos are real. The patrollers apparently could not resist the opportunity to ride the chairlift today […]

First North American Resort Opens for the Winter: Oregon's Mt. Bachelor, September 23, 2017

By | September 23, 2017 | 0 Comments

Bend, Oregon’s Mt. Bachelor became the first ski area in North America to offer skiing and snowboarding in advance of the 2017-18 winter season. Following a three-day snow storm that dropped more than a foot of snow, resort officials worked to place several terrain park features in the ski area’s tubing park at Mt. Bachelor’s […]

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