Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at

SIA’s Top Ways to Have the Best Megashow Experience Possible

By SIA | January 18, 2018 | 0 Comments

We combined our 148 years combined Snow Show experience to bring you our Top Ten show survival tips.

As the Crow Flies: Black Crows Apparel Lands in North America

By Allison Levy | January 18, 2018 | 0 Comments

The OR + Snow Show marks the official launch of Black Crows’ comprehensive apparel line in North America.

Family of 12 Iconic North American Mountain Destinations Finally Gets a Name

By Aaron Bible | January 11, 2018 | 0 Comments

Alterra Mountain Company formed by Affiliates of KSL Capital Partners and Henry Crown and Company spreading across five states.

Backcountry Brain: New Avalanche Courses Launch in the U.S.

By Morgan Tilton | January 6, 2018 | 0 Comments

Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.

Parlor Skis: Customization From the Core

By Lucie Hanes | January 1, 2018 | 0 Comments

The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.

SheJumps Launches Girls Junior Ski Patrol at Crystal Mountain

By Aaron Bible | December 29, 2017 | 0 Comments

On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]

Volkl Reissues What it Considers the Best All Mountain Freeride Weapon in the World

By Aaron Bible | December 28, 2017 | 0 Comments

This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.

Women’s Leadership Can Help Grow the Snowsports Industry

By Morgan Tilton | December 21, 2017 | 0 Comments

Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]

Nordic Retailers Build Loyalty with High School Ski Teams

By Lou Dzierzak | December 19, 2017 | 0 Comments

Nordic shops that partner with high school ski teams avoid much of the stress that comes when the snow doesn’t.

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

By Aaron Bible | December 15, 2017 | 0 Comments

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

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