Fresh Content...SIA News and Features
Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Todd Walton, director of communications and marketing, at firstname.lastname@example.org.
We combined our 148 years combined Snow Show experience to bring you our Top Ten show survival tips.
The OR + Snow Show marks the official launch of Black Crows’ comprehensive apparel line in North America.
Alterra Mountain Company formed by Affiliates of KSL Capital Partners and Henry Crown and Company spreading across five states.
Women’s-only and coed avalanche safety courses diversify with tracks for recreational and professional athletes.
The only East Coast ski company that designs and produces all of their skis in-house, entirely within the U.S., Parlor is proud of its homegrown designs and personal relationships with its skiers.
On December 16, 2017, SheJumps Wild Skills hosted Junior Ski Patrol at Crystal Mountain — a day camp where girls learned mountain safety and first aid while working with the strong women of the ski patrol community and SheJumps volunteers. Throughout the day, participants were taught a range of outdoor skills that are utilized by ski […]
This will be the fifth iteration of the Mantra, first breaking onto the scene in 2005 and becoming a best-seller globally for its high-end sportiness as an all-mountain freeride ski. The M5 is built on this success, says Volkl.
Not long ago, Coalition Snow became the first ski and snowboard company founded and run by women, in 2014. Soon after, Pallas Snowboards launched with co-founders Stephanie Nitsch and Chimera Backcountry Snowboards co-founder Alister Horn. Did the momentum of women entering the industry’s c-suite and leadership roles continue? Yes and no. In 2014, the SIA […]
The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.