Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Elan Alpine Skiing Museum Opens Doors in Slovenia

By chris | June 27, 2018 | 0 Comments

Begunje naGorenjskem, SLOVENIA  (June 26, 2018) – Elan Skis, the Slovenian-based legacy supplier of handcrafted skis, announced the opening of the Elan Alpine Skiing Museum at the brand’s headquarters in Slovenia. The museum opened doors on June 21 by one of the best skiers of all times and legendary Elan athlete, Ingemar Stenmark. As one […]

America’s First Climbing Gym Turns 30

By Aaron Bible | May 31, 2018 | 0 Comments

Man, how old do you feel right now? Thirty years ago, in a rundown warehouse, the year was 1987 to be exact, on Elliott Ave. in Seattle, two ordinary climbers made history when they decided to glue some chunks of rock onto sheets of plywood. With not much more than a vague concept and a […]

Pro Skiers Are Maximizing Shorter Winters With Dryland Training — and Lobbying

By SIA | May 18, 2018 | 0 Comments

It’s May. We just came out of another lackluster winter with snowpack recordings as of April being less than 25 percent of normal in the Western U.S. According to NASA, 17 of the 18 warmest years in the 136-year record all have occurred since 2001. And a 2017 study on climate change’s affects on snowsports […]

Participation and Diversity in Snowsports: An Interview with James Mills

By Morgan Tilton | May 8, 2018 | 2 Comments

It’s safe to say we can all at least agree that the simple thrill of skiing and snowboarding is one of those inherent universal bonds — a sensation that certainly transcends racial and ethnic identity. Yet, the diversity gap in snow sports still feels exceptionally large. People of color sense second glances at ski resorts, […]

Powder Skiing in Japan Continues to Fuel Global Snowsports Industry

By Aaron Bible | April 18, 2018 | 0 Comments

There’s always a powder day to be had in Japan, and it’s no longer a secret.

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

By SIA | April 16, 2018 | 0 Comments

“A vivid and lighthearted glimpse of the type of community that defines Colorado’s high country.” –The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

By SIA | April 16, 2018 | 0 Comments

Legendary race challenges and crowns new champions after 15-year-hiatus.

Brand Profile: Q and A with Denver’s Meier Skis

By Lucie Hanes | April 6, 2018 | 0 Comments

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


By SIA | April 2, 2018 | 1 Comment

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

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