Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Powder Skiing in Japan Continues to Fuel Global Snowsports Industry

By Aaron Bible | April 18, 2018 | 0 Comments

There’s always a powder day to be had in Japan, and it’s no longer a secret.

Tales From a Mountain Town Offers Uplifting Look at Life and Adventure

By SIA | April 16, 2018 | 0 Comments

“A vivid and lighthearted glimpse of the type of community that defines Colorado’s high country.” –The Denver Post

Stan Rey and Marie-Pier Prefontaine Win World’s Steepest Ski Race

By SIA | April 16, 2018 | 0 Comments

Legendary race challenges and crowns new champions after 15-year-hiatus.

Brand Profile: Q and A with Denver’s Meier Skis

By Lucie Hanes | April 6, 2018 | 0 Comments

Denver, Colorado, home to the most craft beer breweries per capita nationwide, has welcomed a new player to the game: the “Craft Skiery.” Among only a handful of boutique, handmade, ski brands across the Rockies, Meier Skis, founded in Glenwood Springs in 2009, and relocating to the craft capital of Denver in 2016, has adopted […]

Skiing Africa’s Last Glacier: Burned Camps in Uganda’s Rwenzori Mountains


By SIA | April 2, 2018 | 1 Comment

Terrorism and domestic disputes aren’t the only causes of havoc on Ugandan tourism. Climate change has virtually eliminated the ice and snow that once attracted climbers from around the world.

New Backcountry Branded Gear and Apparel Introduces “Gearhead Certified Product”

By Aaron Bible | March 30, 2018 | 0 Comments

Specialty retailer Backcountry announced this week that it is releasing up to 180 SKUs of namesake house-branded gear and apparel, launching a spring/summer line in April 2018, followed by a fall/winter offering that will include the Backcountry Touring Collection: a technical product collection designed expressly for backcountry touring. Between those two will come MTB apparel, […]

SIA Member Profile: Meet SCARPA CEO Kim Miller

By Aaron Bible | March 23, 2018 | 0 Comments

“Try hard, have fun and be safe…”

The Top States Delivering Skiers May Not Be What You Think

By Morgan Tilton | March 23, 2018 | 0 Comments

Locals create the identity of a ski town: it’s imprint, ambiance, character. In a symbiotic relationship, the season’s visitors add to a town and resort’s flavor and, ultimately, keep the lifts running at the local ski hill. Understanding the origin of visiting skiers sheds light on the commitment, investment and love they have for the […]

Snowsports Brands Marketing Efforts Hampered by Olympic Regulations

By Lou Dzierzak | March 22, 2018 | 0 Comments

The International Olympic Committee’s Rule 40 called for a blackout period for any marketing campaigns from February 1-28th, prohibiting brands from using any images or descriptions of athletes participating in the games.

How Partnerships Can Really Work: Volkswagen of America and the Professional Ski Instructors of America/American Association of Snowboard Instructors (PSIA-AASI)

By Aaron Bible | March 15, 2018 | 0 Comments

As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel-drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office.

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