News Category: Insights

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SIA NextGen Study Offers Detailed Insights Into Growing Participation, Diversity in Snowsports

December 16, 2021

SIA is leading the way in connecting the winter outdoor industry with consumers in new and unexpected ways. Park City, Utah (December 16, 2021) – The NextGen Study of Winter Participants, a report released today by Snowsports Industries America (SIA), offers a detailed look at the perceptions of young and diverse non-participants in winter outdoor […]

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Future-proof Your Business With SIA! October is SIA Membership Month – SIA’s 2020-21 Participation Study Now Available

October 27, 2021

Did You Know That People Participated More Frequently in Winter Sports in the 20-21 Season Than the Previous Year? Read About This and More in SIA’s 2020-2021 Participation Study – Available Now! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different […]

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Outdoor Biz Podcast Episode #299 – How to Future-Proof Your Business in the Digital Age with SIA President Nick Sargent

October 26, 2021

Rick Saez’s Outdoor Biz Podcast Episode #299 – How To Future-Proof Your Outdoor Business In The Digital Age With SIA President Nick Sargent October 26, 2021 The unexpected pandemic impacted a large number of businesses, most especially in the outdoor industry. So the question everyone now asks is, how can you future-proof your business with […]

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Snowsports Industries America Releases Participation Study for 2020-2021 Season

October 26, 2021

Frequency was one of the key driving forces in the uptick of last season’s winter sports activity Park City, Utah (October 26, 2021) – Snowsports Industries America (SIA) announces the release of their study on participation in winter sports across the 2020-2021 season, providing an in-depth look at skiing, snowboarding, cross-country skiing, snowshoeing, sledding, and touring. This study highlights a […]

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Future-proof Your Business With SIA! October is SIA Membership Month – SIA supports its members with actionable consumer, retail and participation data necessary to make better-informed business decisions.

October 21, 2021

Do you have the necessary insights and data to make the best business decisions possible? SIA Members Do! Dear Industry Colleague: October is SIA Membership Month! All month we are talking about the importance of an SIA membership and the different ways SIA helps future-proof your business. SIA supports its members with actionable consumer, retail […]

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Physical Activity Council COVID-19 Findings, July 2020 Update

August 10, 2020

1.  Questions What sports or activities have you had to stop or could not participate in due to COVID-19 pandemic/restrictions? What sports or activities have you started to participate in due to COVID-19 pandemic/restrictions? Please select all that apply. Have you had any of the following team sports seasons canceled because of the COVID-19 pandemic/restrictions? […]

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Don’t Believe the Hype: Youth Snowboarding is Thriving

March 6, 2018

The future of snowboarding looks bright indeed.

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The SIA Snowsports Industry Insights Report Is Here

December 1, 2017

The SIA Snowsports Industry Insights Report is a compilation of research from a number of snow sports industry studies, including snow participation data and demographics, general market trends, equipment sales, crossover activities and more.

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Nick’s Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

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Nick's Notes – November 2017

November 7, 2017

We’re over half way done with our series of Town Halls and Think Tanks, making eleven stops in eight different cities across the country and one stop in Canada. These have been incredibly rewarding opportunities to meet with members and stakeholders in their home regions and better understand what the most pressing priorities are for […]

Read More