Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

The Importance of Social Purpose

By SIA | February 14, 2019 | 0 Comments

Today, good business isn’t just about making money. It’s about making a difference. In the past, many companies and businesses included philanthropy as a side note, but more and more are beginning to place social purpose at the very core of who they are and what they do. Companies like Toms, Patagonia and Cotopaxi were […]

SIA/OIA/NSAA Announce The Outdoor Business Climate Partnership

By SIA | February 1, 2019 | 0 Comments

Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions OIA, SIA and NSAA align to create the Outdoor Business Climate Partnership   Denver, Colo., January 30, 2019— Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA),announced the formation of the Outdoor Business Climate Partnership, an […]

I+I Presenter Spotlight: Kristin Carpenter-Ogden

By SIA | January 24, 2019 | 0 Comments

We’re just days away from seeing each other in person at the panel presentation I’m doing for the Snowsports Industries of America Industry + Intelligence day, the day before the start of the winter market trade show in Denver. In this brief post, I’ll share the panel details, let you know how you can submit […]

Camber Outdoors Presents Outdoor Retailer Thought Leader Keynote: Everyone’s Outdoors

By SIA | January 23, 2019 | 0 Comments

2019 Gathering Features Executives from HOKA, Brooks Running, Scarpa NA, and OIA Executives from HOKA/Teva/Sanuk, Brooks Running, Scarpa NA, and OIA will come together to discuss the business imperative of equity, inclusion, and diversity on Friday morning, February 1, from 7 a.m., to 9 a.m. at The Colorado Convention Center. Show attendees will learn first […]

Krimson Klover Founder Rhonda Swenson shares her inspirations for the 2019 collection.

By SIA | January 17, 2019 | 0 Comments

Krimson Klover is an inspired clothing company created by women, for women who live boldly through travel, adventure and outdoor sports. Rooted in the Rocky Mountains of Colorado, we believe fashion should be luxurious and sophisticated yet fuss-free.   Bold Base Layers “This season we are holding tight to the legacy of the alpine skier’s […]

Sportube will be attending the International Outdoor Retailer Snow Show at the Denver Convention Center, January 30th- February 1st

By SIA | January 17, 2019 | 0 Comments

Booth #44003-UL After 23 years of crafting hard cases, Sportube has a full line of soft and padded luggage to protect snow sports equipment using the same philosophy and even similar technology that is found in their hard cases.  Sportube offers these high-quality bags co-branded with store or event names at very low minimums per model and no […]

Dakota Grizzly Celebrates Local Music and Makers: Griffin House Album Tour

By SIA | January 17, 2019 | 0 Comments

Meet National Recording Artist Griffin House Jan 31, at the Dakota Grizzly Booth – Outdoor Retailer Snow Show, Denver, Colorado Booth 46000 UL Dakota Grizzly, a heritage apparel brand with a following of makers, artisans, and craftsman across the country, announces that singer and songwriter Griffin House will have an appearance at the trade show […]

The Dahu Swiss Ski Boot Disrupts Alpine Ski Boot Industry

By SIA | January 17, 2019 | 0 Comments

Outdoor Retailer Snow Show at the Denver Convention Center, January 30 – February 1 Booth #VO423-SL Eagle, Colo., December 18, 2018 – Designed in Switzerland, the Dahu Swiss boot is a ground-breaking modular design that reimagines the ski boot. Launching for the first time in the North American market, the boot consists of a Grilamid […]

The Ski Monster Names Matt Berkowitz Brand Director

By SIA | January 17, 2019 | 0 Comments

January 2019, Boston, MA – The Ski Monster, a Boston-based retailer announced the hire of Matt Berkowitz as Brand Director. Berkowitz assumes brand communication and more for the rapidly growing 11 year-old company. The Ski Monster began as an online retailer in 2007 before opening an 11,000 square foot flagship store in downtown Boston in […]

Snowsports Industries America Launches United By Winter

By SIA | January 10, 2019 | 0 Comments

New Climate Platform Aims to Mobilize the Snow Industry Against Climate Change   Park City, UT January 11, 2018.  Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education and tools to address climate […]

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