Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Meet Share Winter

By SIA | March 28, 2019 | 0 Comments

In an effort to help solve the issue of participation in our industry, to get more people out on the snow, we will be introducing you to some programs that are making a difference.  SIA urges you to learn more and support these amazing organizations. The first is Share Winter, based in New York, but […]

2019 Colorado Ski Area Closing Date Extensions!

By SIA | March 21, 2019 | 0 Comments

Colorado Ski Areas Will Celebrate End of Ski Season with Extensions and Events Season Extensions Announced Amid Excellent Spring Conditions Photo credit Matt Skinner, Aspen Snowmass   DENVER – March 21, 2019 – As March winds down, Colorado’s ski areas are in the midst of a great spring season with ideal conditions for experts, guests ready […]

SIA/WWSRA On-Snow Demo Participant Data

By SIA | March 21, 2019 | 0 Comments

With spring in full swing, and our fiscal year ending on June 30th, we’re deep into planning for the 2019/20 year. We learned a lot this year and are taking all of this into account as we set our plans for the year, and our vision for the future.  One specific program we’re fully supporting, […]

SIA/NPD Release Monthly Retail Sales Data For December 2018

By SIA | February 25, 2019 | 0 Comments

Snowsports Industries America released their US Snow Industry Retail Market Report, featuring December 2018 sales data. This data reflects retail sales from the prime winter sports sales season, showing that US snow sports retail sales were off to a robust start, increasing 7.4% YTD versus the same period in 2017. SIA has partnered with industry-leader NPD Group on this […]

The Importance of Social Purpose

By SIA | February 14, 2019 | 0 Comments

Today, good business isn’t just about making money. It’s about making a difference. In the past, many companies and businesses included philanthropy as a side note, but more and more are beginning to place social purpose at the very core of who they are and what they do. Companies like Toms, Patagonia and Cotopaxi were […]

SIA/OIA/NSAA Announce The Outdoor Business Climate Partnership

By SIA | February 1, 2019 | 0 Comments

Outdoor Trade Groups Announce Collaborative Effort on Climate Change Solutions OIA, SIA and NSAA align to create the Outdoor Business Climate Partnership   Denver, Colo., January 30, 2019— Today, at the Outdoor Retailer Snow Show, Outdoor Industry Association (OIA), Snowsports Industries America (SIA) and the National Ski Areas Association (NSAA),announced the formation of the Outdoor Business Climate Partnership, an […]

I+I Presenter Spotlight: Kristin Carpenter-Ogden

By SIA | January 24, 2019 | 0 Comments

We’re just days away from seeing each other in person at the panel presentation I’m doing for the Snowsports Industries of America Industry + Intelligence day, the day before the start of the winter market trade show in Denver. In this brief post, I’ll share the panel details, let you know how you can submit […]

Camber Outdoors Presents Outdoor Retailer Thought Leader Keynote: Everyone’s Outdoors

By SIA | January 23, 2019 | 0 Comments

2019 Gathering Features Executives from HOKA, Brooks Running, Scarpa NA, and OIA Executives from HOKA/Teva/Sanuk, Brooks Running, Scarpa NA, and OIA will come together to discuss the business imperative of equity, inclusion, and diversity on Friday morning, February 1, from 7 a.m., to 9 a.m. at The Colorado Convention Center. Show attendees will learn first […]

Krimson Klover Founder Rhonda Swenson shares her inspirations for the 2019 collection.

By SIA | January 17, 2019 | 0 Comments

Krimson Klover is an inspired clothing company created by women, for women who live boldly through travel, adventure and outdoor sports. Rooted in the Rocky Mountains of Colorado, we believe fashion should be luxurious and sophisticated yet fuss-free.   Bold Base Layers “This season we are holding tight to the legacy of the alpine skier’s […]

Sportube will be attending the International Outdoor Retailer Snow Show at the Denver Convention Center, January 30th- February 1st

By SIA | January 17, 2019 | 0 Comments

Booth #44003-UL After 23 years of crafting hard cases, Sportube has a full line of soft and padded luggage to protect snow sports equipment using the same philosophy and even similar technology that is found in their hard cases.  Sportube offers these high-quality bags co-branded with store or event names at very low minimums per model and no […]

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