Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Want Some Expert Intelligence With Your Retail Strategy? Introducing Channel Mastery with Kristin Carpenter-Ogden.

By SIA | December 5, 2018 | 0 Comments

Getting our businesses ready for a new year is quite different process these days, isn’t it? Our budgeting and growth planning process is now joined by a nagging voice in our head reminding us that change will be on the horizon once again. This new column is here to help. Every other week in the SIA […]

The Resorts Are Opening! It’s Time to Ski!

By SIA | October 25, 2018 | 0 Comments

After a long, hot summer and with the political season in full swing, it’s tough to break free from the daily grind. But fear not, cold mornings now can only mean one thing: winter is almost here. And actually in many places it’s already here and it’s time to celebrate the early openings of our […]

NSP and Subaru Renew Partnership

By SIA | October 23, 2018 | 0 Comments

Lakewood, Colo. — The National Ski Patrol (NSP) and Subaru of America, Inc. (SOA) have renewed their partnership for another two years. “We are very excited to renew this partnership between the National Ski Patrol and Subaru,” said NSP Executive Director Meegan Moszynski. “Ski patrollers are ambassadors of safety on their mountains, and Subaru builds […]

SIA Leads Inaugural Trade Mission To China

By SIA | September 27, 2018 | 0 Comments

On Sept 16-21, SIA, in conjunction with US Commercial Services of the US Embassy in Beijing, led 19 SIA members, representing 14 companies to Beijing, China to learn more about the rapidly developing winter industry. As the host of the 2022 Winter Olympics, China offers significant opportunities for US companies in the winter industry. Over four days, […]

Global Warming Can Make Extreme Weather Worse

By SIA | August 24, 2018 | 0 Comments

Permalink: https://www.nbcnews.com/news/amp/ncna901751

SIA/WWSRA Announce Dates For 2019 On-Snow Demo

By SIA | August 2, 2018 | 3 Comments

For Immediate Release SNOWSPORTS INDUSTRIES AMERICA (SIA) AND WESTERN WINTER SPORTS REPRESENTATIVES ASSOCIATION (WWSRA) ANNOUNCE DATES FOR 2019 SIA/WWSRA ON-SNOW DEMO PARK CITY, UT (August 2, 2018): Snowsports Industries America (SIA),the non-profit trade association for the winter sports industry and Western Winter Sports Representatives Association (WWSRA) announce the new dates of the 2019 SIA/WWSRA on-snow demo. The […]

Ortovox Issues Precautionary Recall of 3+ Avi Transceivers

By SIA | May 15, 2018 | 0 Comments

Ortovox is launching a precautionary recall of 3+ avalanche beacons running software version 2.1. This is due to a rarely occurring software error that can cause a disruption of the transmission function, potentially prolonging the search process. While no known accidents have occurred as a consequence of the error, Ortovox is recalling and updating all […]

What’s New at Vermont Resorts For Summer 2018

By SIA | May 8, 2018 | 0 Comments

Vermont’s four-season ski and snowboard resorts are now hard at work to bring warm-weather visitors a memorable summer in Vermont this year. Guests will find that improvements and expansions to golf, mountain biking, disc golf and more will enhance outdoor experiences at resorts, helping to grow all aspects of the summer resort and snowsports economy. […]

Squaw Valley | Alpine Meadows Encourages Guests and Employees to “Shred and Shed” to Benefit Sharing Warmth Around the Globe (S.W.A.G.)

By SIA | April 5, 2018 | 0 Comments

Squaw Valley Alpine Meadows has donated over 14,000 ski jackets and pants since 2009, and now, there are seven donation drop off points across Squaw Valley and Alpine Meadows. S.W.A.G. is in need of outer layers only (jackets & pants) in adult and youth sizes. Squaw Valley Alpine Meadows is thrilled to continue its partnership […]

Elan Announces First-Ever “Smart Ski” Prototype

By | March 31, 2018 | 0 Comments

Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]

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