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Rossignol Group Chooses Wintersteiger for Racing Service

October 5, 2022

A partnership built on innovation, quality, and trust Rossignol Group, home to iconic global winter sports brands, Rossignol and Dynastar, has invested in WINTERSTEIGER Jupiter ski service machines for their three production centers in France and Spain. These precision machines will ensure premium processing for the Group’s racing ranges and guarantee a perfect, consistent finish […]

blackcrows Announces Wild Outside-In Campaign

September 27, 2022

Chamonix, France (September 27, 2022) – black crows, the iconic French ski brand focused on design-driven high performance ski products and apparel just launched the Wild Outside-In campaign highlighting Xpore® outfits that are PFC free, toxic free, breathable and waterproof. The paradigm shift regarding blackcrows technical textile range is entering its third season. Three winters ago, blackcrows partnered […]


September 22, 2022

Killington Cup Tickets Benefit the Killington World Cup Foundation. The KWCF partnership has raised almost two million dollars in incremental resources to the winter sports infrastructure and engaged over 10,000 participants in grantee’s programs. KILLINGTON, VT (September 22, 2021) – Vermont’s Killington Resort, the largest ski and snowboard destination in Eastern North America and a POWDR resort, announced today that […]

The Powder Alliance Expands To New Zealand For 22/23

September 1, 2022

Wrightwood, CA – September 1, 2022: The Powder Alliance recently announced the addition of two (2) New Zealand resorts, Tūroa and Whakapapa, to its global resort affiliate program. Located on Mt Ruapehu, Tūroa and Whakapapa Ski Areas represent the best of New Zealand’s North Island with picturesque views of the Pinnacles and the nation’s longest […]

Report shows Outdoor Industry has work to do on its online ADA compliance

July 26, 2021

Outdoor Sports Insurance evaluated industry sites for compliance EDEN PRAIRIE, MINNESOTA (Monday, July 26, 2021) — Today, marks the 31st anniversary of the signing of the Americans with Disabilities Act (ADA). Outdoor Sports Insurance (, the longest serving business insurance broker in Ski, Bike and Outdoor markets, recently completed a report evaluating over 275 outdoor […]

Blizzard Strengthens Front-Side Offering with the Addition of a New Carving Series

January 21, 2021

When the day calls for slicing half-moons on hardback, the Thunderbird/Phoenix delivers a balance of on-edge performance with approachability. WEST LEBANON, NH (JAN 21, 2020) – Blizzard is proud to introduce an all-new collection of frontside carving skis designed to provide skiers with the ability to rip groomers without the demands that come from high-performance […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – November 11, 2020

November 11, 2020

Ski season in the U.S. is officially underway! The U.S. election has been called and Pfizer has announced promising results for a COVID-19 results. The madness that has been 2020 is now in the rearview mirror, right?  Everyone nervously heading into the ski season knows the answer is, “Not so fast.” The uncertainty continues with […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 28, 2020

October 28, 2020

Don’t expect any predictions from us this week! With under seven days until the election, we’ll leave forecasting to the pundits and pollsters. What we can say with certainty is that uncertainty is a primary driver of consumer behavior right now.  A streak of consumer optimism is poking its head up, but these seven months […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – October 14, 2020

October 14, 2020

We’re over eight months into the pandemic and consumer news seems to be tilting to which COVID-inspired trends and behavior will be sticking around for the long-term. We understand that you may be more worried about how you’re going to make it through tomorrow. But keep an eye on these ideas as they may provide […]

Channel Mastery + SIA Bi-Weekly Consumer Behavior Pulse – September 30, 2020

September 30, 2020

Who doesn’t love the crisp air and natural beauty of fall. If that seasonal excitement is matched by uncertainty this year, you’re not alone. Consumer sentiment is all over the place! Or more graciously, keep your seatbelt on because consumer sentiment remains in flux. Safety Concerns Remain Top of Mind Resonate came out with a […]