Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

PSIA-AASI Announces Atomic as Official Supplier

By chris | July 18, 2018 | 0 Comments

PSIA-AASI Announces Atomic as Official Supplier Instructors Gain Access to Gear that Helps Them Succeed and Grow the Snowsports Industry LAKEWOOD, Colo. (July 17, 2018) – The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) welcomes Atomic, the fastest growing ski brand in the U.S., as a PSIA-AASI Official Supplier. […]

Ortovox Issues Precautionary Recall of 3+ Avi Transceivers

By SIA | May 15, 2018 | 0 Comments

Ortovox is launching a precautionary recall of 3+ avalanche beacons running software version 2.1. This is due to a rarely occurring software error that can cause a disruption of the transmission function, potentially prolonging the search process. While no known accidents have occurred as a consequence of the error, Ortovox is recalling and updating all […]

What’s New at Vermont Resorts For Summer 2018

By SIA | May 8, 2018 | 0 Comments

Vermont’s four-season ski and snowboard resorts are now hard at work to bring warm-weather visitors a memorable summer in Vermont this year. Guests will find that improvements and expansions to golf, mountain biking, disc golf and more will enhance outdoor experiences at resorts, helping to grow all aspects of the summer resort and snowsports economy. […]

Squaw Valley | Alpine Meadows Encourages Guests and Employees to “Shred and Shed” to Benefit Sharing Warmth Around the Globe (S.W.A.G.)

By SIA | April 5, 2018 | 0 Comments

Squaw Valley Alpine Meadows has donated over 14,000 ski jackets and pants since 2009, and now, there are seven donation drop off points across Squaw Valley and Alpine Meadows. S.W.A.G. is in need of outer layers only (jackets & pants) in adult and youth sizes. Squaw Valley Alpine Meadows is thrilled to continue its partnership […]

Elan Announces First-Ever “Smart Ski” Prototype

By Aaron Bible | March 31, 2018 | 0 Comments

Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]

Handcrafted Skis Customized with Artificial Intelligence

By SIA | March 30, 2018 | 0 Comments

Austrian Ski Manufacturer Original+ Launches Innovative New Approach to Ski Building

Colorado Ski Country USA Welcomes Kendall Mountain as Newest Member

By SIA | February 14, 2018 | 0 Comments

Colorado Ski Country USA (CSCUSA), the state trade association and global voice of skiing and snowboarding in Colorado, today announced that Kendall Mountain Ski Area will join the association effective immediately. Kendall Mountain, which is located in Silverton, Colorado in the southwest San Juan mountains and is known for its family friendly atmosphere, becomes the […]

SIA / WWSRA On-Snow Demo Day 1 Wrap Up Report

By SIA | February 1, 2018 | 0 Comments

More than 3,300 registered attendees and over 160 demo partners all in one place — the largest demo like it in the world!

January’s Monthly Research Update Focuses on Facebook

By SIA | January 15, 2018 | 0 Comments

For SIA’s Monthly Research Update, our industry experts cultivated data about Facebook users with interests in skiing, snowboarding, and XC Skiing. We look forward to seeing how you can apply this to your business!  

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

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