Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

Squaw Valley | Alpine Meadows Encourages Guests and Employees to “Shred and Shed” to Benefit Sharing Warmth Around the Globe (S.W.A.G.)

By SIA | April 5, 2018 | 0 Comments

Squaw Valley Alpine Meadows has donated over 14,000 ski jackets and pants since 2009, and now, there are seven donation drop off points across Squaw Valley and Alpine Meadows. S.W.A.G. is in need of outer layers only (jackets & pants) in adult and youth sizes. Squaw Valley Alpine Meadows is thrilled to continue its partnership […]

Elan Announces First-Ever “Smart Ski” Prototype

By Aaron Bible | March 31, 2018 | 0 Comments

Elan says it is officially introducing the “world’s first smart ski concept.” It features integrated sensors that measure skier dynamics, where, for every action of the skier, the smart ski has a reaction translated into immediate real time feedback and data that is connected to the cloud. “Our Smart Ski Technology is a reflection of […]

Handcrafted Skis Customized with Artificial Intelligence

By SIA | March 30, 2018 | 0 Comments

Austrian Ski Manufacturer Original+ Launches Innovative New Approach to Ski Building

Colorado Ski Country USA Welcomes Kendall Mountain as Newest Member

By SIA | February 14, 2018 | 0 Comments

Colorado Ski Country USA (CSCUSA), the state trade association and global voice of skiing and snowboarding in Colorado, today announced that Kendall Mountain Ski Area will join the association effective immediately. Kendall Mountain, which is located in Silverton, Colorado in the southwest San Juan mountains and is known for its family friendly atmosphere, becomes the […]

SIA / WWSRA On-Snow Demo Day 1 Wrap Up Report

By SIA | February 1, 2018 | 0 Comments

More than 3,300 registered attendees and over 160 demo partners all in one place — the largest demo like it in the world!

January’s Monthly Research Update Focuses on Facebook

By SIA | January 15, 2018 | 0 Comments

For SIA’s Monthly Research Update, our industry experts cultivated data about Facebook users with interests in skiing, snowboarding, and XC Skiing. We look forward to seeing how you can apply this to your business!  

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

USOC to Co-Locate Olympic SportsLink with TEAMS Conference & Expo

By SIA | January 11, 2018 | 0 Comments

Multi-year agreement begins with TEAMS ’18, October 1-4, in Louisville, Kentucky.

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27

By Todd Walton | January 8, 2018 | 0 Comments

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27 SIA Industry & Intelligence and OIA Outdoor University programs are packed for inaugural combined outdoor and snowsports tradeshow in Denver. Park City, Utah, and Boulder, Colo., January 8, 2018: Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Outdoor Industry […]

Ski Utah Hires Albert Kenworthy as New Sales and Membership Manager

By SIA | December 6, 2017 | 0 Comments

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners.

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