Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at chris@baselayergroup.com.

Krimson Klover Founder Rhonda Swenson shares her inspirations for the 2019 collection.

By SIA | January 17, 2019 | 0 Comments

Krimson Klover is an inspired clothing company created by women, for women who live boldly through travel, adventure and outdoor sports. Rooted in the Rocky Mountains of Colorado, we believe fashion should be luxurious and sophisticated yet fuss-free.   Bold Base Layers “This season we are holding tight to the legacy of the alpine skier’s […]

Sportube will be attending the International Outdoor Retailer Snow Show at the Denver Convention Center, January 30th- February 1st

By SIA | January 17, 2019 | 0 Comments

Booth #44003-UL After 23 years of crafting hard cases, Sportube has a full line of soft and padded luggage to protect snow sports equipment using the same philosophy and even similar technology that is found in their hard cases.  Sportube offers these high-quality bags co-branded with store or event names at very low minimums per model and no […]

Dakota Grizzly Celebrates Local Music and Makers: Griffin House Album Tour

By SIA | January 17, 2019 | 0 Comments

Meet National Recording Artist Griffin House Jan 31, at the Dakota Grizzly Booth – Outdoor Retailer Snow Show, Denver, Colorado Booth 46000 UL Dakota Grizzly, a heritage apparel brand with a following of makers, artisans, and craftsman across the country, announces that singer and songwriter Griffin House will have an appearance at the trade show […]

The Dahu Swiss Ski Boot Disrupts Alpine Ski Boot Industry

By SIA | January 17, 2019 | 0 Comments

Outdoor Retailer Snow Show at the Denver Convention Center, January 30 – February 1 Booth #VO423-SL Eagle, Colo., December 18, 2018 – Designed in Switzerland, the Dahu Swiss boot is a ground-breaking modular design that reimagines the ski boot. Launching for the first time in the North American market, the boot consists of a Grilamid […]

The Ski Monster Names Matt Berkowitz Brand Director

By SIA | January 17, 2019 | 0 Comments

January 2019, Boston, MA – The Ski Monster, a Boston-based retailer announced the hire of Matt Berkowitz as Brand Director. Berkowitz assumes brand communication and more for the rapidly growing 11 year-old company. The Ski Monster began as an online retailer in 2007 before opening an 11,000 square foot flagship store in downtown Boston in […]

Snowsports Industries America Launches United By Winter

By SIA | January 10, 2019 | 0 Comments

New Climate Platform Aims to Mobilize the Snow Industry Against Climate Change   Park City, UT January 11, 2018.  Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education and tools to address climate […]

Everything You Need to Know About the SIA / WWSRA On-Snow Demo

By SIA | January 9, 2019 | 0 Comments

We’re excited to see everyone at Copper Mountain on February 4-5.  To make your trip as easy and productive as it can be, we’ve highlighted six important things you need to know. Most Important. Register! If you haven’t registered yet, please do it now. It’s quick and easy and will save you time later. Just click the […]

Want Some Expert Intelligence With Your Retail Strategy? Introducing Channel Mastery with Kristin Carpenter-Ogden.

By SIA | December 5, 2018 | 0 Comments

Getting our businesses ready for a new year is quite different process these days, isn’t it? Our budgeting and growth planning process is now joined by a nagging voice in our head reminding us that change will be on the horizon once again. This new column is here to help. Every other week in the SIA […]

The Resorts Are Opening! It’s Time to Ski!

By SIA | October 25, 2018 | 0 Comments

After a long, hot summer and with the political season in full swing, it’s tough to break free from the daily grind. But fear not, cold mornings now can only mean one thing: winter is almost here. And actually in many places it’s already here and it’s time to celebrate the early openings of our […]

NSP and Subaru Renew Partnership

By SIA | October 23, 2018 | 0 Comments

Lakewood, Colo. — The National Ski Patrol (NSP) and Subaru of America, Inc. (SOA) have renewed their partnership for another two years. “We are very excited to renew this partnership between the National Ski Patrol and Subaru,” said NSP Executive Director Meegan Moszynski. “Ski patrollers are ambassadors of safety on their mountains, and Subaru builds […]

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