Industry News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. Please forward press releases or any relevant news to SIA here.

The Ski Monster Names Matt Berkowitz Brand Director

By SIA | January 17, 2019 | 0 Comments

January 2019, Boston, MA – The Ski Monster, a Boston-based retailer announced the hire of Matt Berkowitz as Brand Director. Berkowitz assumes brand communication and more for the rapidly growing 11 year-old company. The Ski Monster began as an online retailer in 2007 before opening an 11,000 square foot flagship store in downtown Boston in […]

Snowsports Industries America Launches United By Winter

By SIA | January 10, 2019 | 0 Comments

New Climate Platform Aims to Mobilize the Snow Industry Against Climate Change   Park City, UT January 11, 2018.  Today, Snowsports Industries America (SIA) announced the launch of United By Winter, a climate advocacy platform for the winter sports industry. The campaign is intended to give SIA members the education and tools to address climate […]

Everything You Need to Know About the SIA / WWSRA On-Snow Demo

By SIA | January 9, 2019 | 0 Comments

We’re excited to see everyone at Copper Mountain on February 4-5.  To make your trip as easy and productive as it can be, we’ve highlighted six important things you need to know. Most Important. Register! If you haven’t registered yet, please do it now. It’s quick and easy and will save you time later. Just click the […]

Want Some Expert Intelligence With Your Retail Strategy? Introducing Channel Mastery with Kristin Carpenter-Ogden.

By SIA | December 5, 2018 | 0 Comments

Getting our businesses ready for a new year is quite different process these days, isn’t it? Our budgeting and growth planning process is now joined by a nagging voice in our head reminding us that change will be on the horizon once again. This new column is here to help. Every other week in the SIA […]

The Resorts Are Opening! It’s Time to Ski!

By SIA | October 25, 2018 | 0 Comments

After a long, hot summer and with the political season in full swing, it’s tough to break free from the daily grind. But fear not, cold mornings now can only mean one thing: winter is almost here. And actually in many places it’s already here and it’s time to celebrate the early openings of our […]

NSP and Subaru Renew Partnership

By SIA | October 23, 2018 | 0 Comments

Lakewood, Colo. — The National Ski Patrol (NSP) and Subaru of America, Inc. (SOA) have renewed their partnership for another two years. “We are very excited to renew this partnership between the National Ski Patrol and Subaru,” said NSP Executive Director Meegan Moszynski. “Ski patrollers are ambassadors of safety on their mountains, and Subaru builds […]

SIA Leads Inaugural Trade Mission To China

By SIA | September 27, 2018 | 0 Comments

On Sept 16-21, SIA, in conjunction with US Commercial Services of the US Embassy in Beijing, led 19 SIA members, representing 14 companies to Beijing, China to learn more about the rapidly developing winter industry. As the host of the 2022 Winter Olympics, China offers significant opportunities for US companies in the winter industry. Over four days, […]

Global Warming Can Make Extreme Weather Worse

By SIA | August 24, 2018 | 0 Comments


SIA/WWSRA Announce Dates For 2019 On-Snow Demo

By SIA | August 2, 2018 | 3 Comments

For Immediate Release SNOWSPORTS INDUSTRIES AMERICA (SIA) AND WESTERN WINTER SPORTS REPRESENTATIVES ASSOCIATION (WWSRA) ANNOUNCE DATES FOR 2019 SIA/WWSRA ON-SNOW DEMO PARK CITY, UT (August 2, 2018): Snowsports Industries America (SIA),the non-profit trade association for the winter sports industry and Western Winter Sports Representatives Association (WWSRA) announce the new dates of the 2019 SIA/WWSRA on-snow demo. The […]

Ortovox Issues Precautionary Recall of 3+ Avi Transceivers

By SIA | May 15, 2018 | 0 Comments

Ortovox is launching a precautionary recall of 3+ avalanche beacons running software version 2.1. This is due to a rarely occurring software error that can cause a disruption of the transmission function, potentially prolonging the search process. While no known accidents have occurred as a consequence of the error, Ortovox is recalling and updating all […]

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