Fresh Content...SIA News and Features

Snowsports Industries America posts news and information about the snowsports industry - as well as press releases, brand stories and other member-focused blogs here in our news portal. For information about how to be seen in this portal, contact Chris Steinkamp, director of communications and marketing, at

SIA / WWSRA On-Snow Demo Day 1 Wrap Up Report

By SIA | February 1, 2018 | 0 Comments

More than 3,300 registered attendees and over 160 demo partners all in one place — the largest demo like it in the world!

January’s Monthly Research Update Focuses on Facebook

By SIA | January 15, 2018 | 0 Comments

For SIA’s Monthly Research Update, our industry experts cultivated data about Facebook users with interests in skiing, snowboarding, and XC Skiing. We look forward to seeing how you can apply this to your business!  

Vail Resorts Says Skier Visits Down 10.8 Percent

By SIA | January 12, 2018 | 0 Comments

Vail Resorts Inc. reported season-to-date total skier visits for the company’s North American mountain resorts were down 10.8 percent compared to the prior year season-to-date period, impacted by low snow levels in the western regions. Season-to-date ski school revenue was down 4.5 percent and dining revenue was down 8.7 percent compared to the prior year […]

USOC to Co-Locate Olympic SportsLink with TEAMS Conference & Expo

By SIA | January 11, 2018 | 0 Comments

Multi-year agreement begins with TEAMS ’18, October 1-4, in Louisville, Kentucky.

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27

By | January 8, 2018 | 0 Comments

Outdoor Retailer + Snow Show Offers Robust Education Sessions Throughout Show, January 24–27 SIA Industry & Intelligence and OIA Outdoor University programs are packed for inaugural combined outdoor and snowsports tradeshow in Denver. Park City, Utah, and Boulder, Colo., January 8, 2018: Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, and Outdoor Industry […]

Ski Utah Hires Albert Kenworthy as New Sales and Membership Manager

By SIA | December 6, 2017 | 0 Comments

Ski Utah is a membership association representing Utah’s $1.4 billion-dollar wintersports industry, including 14 alpine ski resorts and a membership of over 250 industry partners.

Utah Ski Season Official Started with Brighton Resort Opening Today

By SIA | November 21, 2017 | 0 Comments

With Snowbird opening tomorrow (11/22), Park City opening Thursday (11/23), and Brian Head Resort opening Friday (11/24), Ski Utah is excited to start another great season. See a full list of resort opening dates here.

Long-time Ski Industry Veteran Dick Marshall Passes

By | November 7, 2017 | 0 Comments

Richard Barrak Marshall, 85, of Portland, Oregon, formerly of Farmington, NM, died in the comfort of his home surrounded by family on Saturday morning, Oct. 28, 2017. He was born in North Providence, R.I., on April 4, 1932, the son of James and Eva (Lister) Marshall. He was a 1950 graduate of Gould Academy where […]

Alarming EPA Climate Study on Snow Sports Economy Released

By SIA | May 11, 2017 | 0 Comments

Yesterday, Protect Our Winters published a link to a new EPA study that estimates that we will lose about 30% of skier/snowboarder visits and snow sports revenue by 2050 due to climate change.  The findings are alarming and potentially dangerous for the snow sports industry but there are some issues with the research and the conclusions regarding […]

SIA Industry Issues – Border Adjustment Tax Update

By SIA | April 21, 2017 | 0 Comments

On behalf of SIA, DLA Piper has been keeping close tabs on the Border Adjustment Tax issue in Washington, D.C. As it may impact a number of SIA members, we want to provide this brief update: It is very early in the process and there are no concrete proposals at this point. Nevertheless, lobbying for and against […]

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