Anon Brand Manager Stephanie Kohn on growing the brand & women’s product innovation

SIA + TWB THE SESSIONS @ SIA
Just released: Stephanie Kohn, anon

Founded in 2001 by Burton Snowboards, anon had a modest start, launching at retail with four goggle styles. Today the brand has evolved its collection to include a much larger selection, and seen the addition of 22 helmet styles. All in all, the brand has come into its own while sticking to its DNA of stylish and technically innovated product. Stephanie Kohn, anon Brand Manager, sits down with Rob Campbell of Transworld Business, during The Sessions @ SIA.

“Just in terms of product that’s available it’s completely night and day. Trying to get a snowboard, outerwear, or anything that was the right size, it was slim pickings. Now it’s incredible what all the brands in the industry have done to support women’s snowboarding.”

With 30 videos total, stay tuned for more to come this summer and fall; Capita’s Blue Montgomery, Oakley’s Stacy Dye and Matty Swanson, Dragon’s Mike Tobia and TEN’s Gerhard Gross to list a few. TransWorld Business, TransWorld Snowboarding*, Snowboarder and SIA will host the video series.

The Sessions @ SIA: Stephanie Kohn, anon

In case you missed it: Brian Cook, ThirtyTwo

More at SIAsnowshow.com/thesessions.

*Transworld Snowboarding is no longer in publication. For more information, click here.