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Eddie Bauer Using eVent Fabrics as Waterproof Technology for EB First Ascent Fall-Holiday Collection

November 6, 2017 | 0 Comments

Premium waterproof-breathable fabric maker and Gore-tex competitor eVent announced that Eddie Bauer is the newest partner to feature the company’s patented air permeable and waterproof fabrics technology. Ten styles from Eddie Bauer’s First Ascent line for this fall and the upcoming holiday season include eVent waterproof technology in jackets, pants and bibs for climbing, skiing and all mountain sports. The line offers styles for both men and women.

In 1999 eVent fabrics revolutionized waterproof apparel with the introduction of an air permeable waterproof membrane. With billions of microscopic pores that are too small for moisture to penetrate from the outside, eVent’s proprietary waterproof membrane instantly vents the heat and sweat that you generate when you are active. This ‘Direct Venting’ technology helps reduce the temperature swings your body experiences during physical exertion. With a comprehensive offering of waterproof, windproof and protective textiles, eVent fabrics is trusted by apparel, footwear and accessories brands worldwide to keep consumers and professionals dry and comfortable.

Eddie Bauer offers premium-quality outerwear and many other products online and at more than 400 stores in the United States, Canada, Germany, Japan and other international markets.

The new Eddie Bauer products feature eVent DValpine technology, which is eVent’s time-tested, versatile waterproof solution that balances all-weather protection with high breathability for a broad range of activities. At the heart of DValpine technology is eVent’s patented ePTFE ‘Direct Venting’ membrane, which has an air permeable, microporous structure that allows body heat and moisture to instantly vent from the garment. DValpine is fully waterproof and extremely effective at blocking the wind—blocking up to 99.9% at a wind speed of 30 miles per hour.

“What sets eVent apart is its instant venting capability,” said Chad Kelly, Director of Sales and Product Line for eVent fabrics. “Eddie Bauer’s team of world-class guides and athletes put our technology to the test and experienced its best-in-class breathability firsthand. We are pleased to invite Eddie Bauer customers to experience the eVent performance difference this winter.”

Available now, the versatile BC Alpine Lite Jacket for men and women is constructed for fast and light mountain sports, from climbing to backcountry skiing. Weighing just 9.9 ounces, it features WeatherEdge Flux, powered by eVent waterproof/breathable technology. The jacket has an adjustable, helmet-compatible hood, pack-compatible hand pockets, one Napoleon chest pocket and adjustable wrist cuffs and hem. MSRP US $349/CAD $379.
The men’s and women’s BC DuraWeave Alpine Jacket and Pant is constructed for ultimate breathability, durability and enhanced weather protection in wet and harsh alpine environments that Eddie Bauer’s guides typically encounter. This kit integrates Cordura-reinforced DuraWeave fabric for rugged protection of high-abrasion areas such as the seat and knees. WeatherEdge Flux® with eVent® technology fends off weather while providing exceptional breathability. The fit is designed for activities that require the full range of motion and layering for comfort. Essential features include generous, pack-compatible pockets, weather resistant zippers, pit zips and an adjustable hood with embedded cordlocks. MSRPs: Jacket US $599/CAD $699 and Pant US $499/CAD $599. Available Winter 2017.

For more information and features on both the BC Alpine Lite Jacket and BC Duraweave Alpine kit, visit eddiebauer.com.

The men’s BC DuraWeave Freshline Jacket and Bib are technically advanced and highly durable for big mountain skiing and riding. Maximum breathability is paired with waterproof protection in the seam-sealed, three-layer WeatherEdge® Flux laminate, which is powered by eVent®. Additionally, DuraWeave fabric is engineered with Cordura® nylon in high-wear areas to fend off the most punishing use and demanding terrain. The Freshline kit is loaded with features for long days in the backcountry, such as a zip-out powder skirt, numerous pockets to store electronics, goggles and essentials, and an adjustable hood. MSRPs: Jacket US $649/CAD $749; Bib US $549/CAD $649. Available Winter 2017.

Women can choose the BC Fineline Jacket and Bib. Created and tested by world-class skiers Lynsey Dyer and Lexi DuPont in harsh winter weather all over the world, this kit boasts ski-specific features including a long fit with stretch hem that seals out the cold, a three-point adjustable hood for unobstructed vision, and a powder skirt that can be removed or attach to pants for added protection. Fully seam-sealed, 3-layer WeatherEdge® Flux fabric with eVent® air permeable technology delivers complete waterproof protection and superior breathability. MSRPs: Jacket US $449/CAD $529 and Bib US $399/CAD $479. Available Winter 2017.

Visit http://www.eddiebauer.com/campaign/ski for full information and details on Eddie Bauer’s new Freshline and Fineline kits.

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