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Eurosock Announces Updated Product Line, Brand Identity

January 4, 2018

In addition to an updated product collection for adults, the Mountain Lifestyle collection will bring Eurosock’s technical features to kids.

Luxury Alpine Sportswear Brand Alps and Meters Opens Unique Retail Concept Inside St. Regis

January 4, 2018

“The St. Regis Deer Valley is one of the top luxury ski destinations anywhere in the world”, said Founder/CEO Louis Joseph, former Global Director of Strategy and Innovation at PUMA SE, “We are excited to share the brand with residents, visitors, and guests of the hotel alike.”

SIA Announces Release of the 2017 SIA Participation Study

December 22, 2017

The SIA Participation Study is a comprehensive look at nationwide participation in winter sports including alpine skiing, telemark skiing, snowboarding, Nordic skiing, snowshoeing and sledding. The study covers all areas including participant demographics, frequency, regional participation, crossover activities, and more. Published annually, this acclaimed report serves as a reference tool for the snowsports industry. Visit […]

What’s in a Name? Douchebags Demonstrates that Sometimes Great Product Wins All

December 15, 2017

The company was founded in 2009 by Swedish professional skier and Red Bull athlete Jon Olsson and Norwegian product designer Truls Brataas, for the seemingly simple purpose of improving travel with skis.

Arvada Colorado Ski and Golf Store Gets Name Change and New Location

December 13, 2017

Beyond retail, the shared space will continue to offer the type of customized services that long-time shoppers value, including bike fitting and tuning, bike demos, custom boot fitting, ski and snowboard tuning, and ski and snowboard demos as well as the Junior Trade program for kids’ skis, snowboards, and bikes.

The NPD Group Blog: Retail Should be Omnipresent, not Omnichannel

December 7, 2017

Brands and retailers no longer create trends; they feed trends. In order to feed consumer-driven trends, brand and retailers must have their products available 24/7 and on a variety of platforms.

Blizzard/Tecnica Announces New Rockies Associate Sales Rep

November 14, 2017

Blizzard / Tecnica announced that Savanna Cochran will be the new associate sales representative in Colorado, Southeast Wyoming and New Mexico effective immediately.  Cochran will work directly with Jeff Sale, principal sales representative of Bodacious Sales representing Blizzard Tecnica.  Cochran, an avid skier, grew up in Glenwood Springs, CO. She has a variety of on-snow […]

5 Ways to Attract Locals Into Your Store Through Social Media

November 8, 2017

Gone are the days when the first snowfall brought customers flocking to your doors in search of the latest gear. In today’s ever-connected world, your customers open Instagram rather than a magazine to get the scoop on the latest trends. They shop virtual racks and know the style they want before ever setting foot in […]

Instant Gratification: 3 Visual Merchandising Tips You Can Use Today

October 30, 2017

In the world of retail, “experiential retail” has been a growing trend for the past several years. Retailers with deeper pockets have been investing in experiential-based technology such as virtual dressing rooms, augmented reality, mobile apps and tracking systems — along with the capability for vast consumer data collection and analysis. But for shops that […]

Vans Unveils Arthur Longo’s “Special Project V-66” Snow Boot

October 27, 2017

Limited-Edition Snow Boot Available at Select Vans Snow Retailers November 5 Vans global snow team rider Arthur Longo welcomes the 2017/18 winter season with a limited-edition “Special Project V-66” snowboard boot with a select distribution of 200 pairs globally. The Arthur Longo “Special Project V-66” elevates the traditional lace-up boot with premium materials, striking lace […]