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Evo Innovates Retail Practices Through La Familia Program

October 23, 2017

Multi-channel retailer Evo is introducing a new retail strategy that may bridge at least one gap in communication and in the marketplace between online sellers and brick and mortar specialty retailers. The La Familia program is Evo’s approach “to creating an omni-channel customer experience while promoting retailer health throughout our industry by partnering with local, […]

The Personification of Brands: How to Align Your Actions with Your Mission Statement

October 23, 2017

When a company aligns what it is good at, with what it is passionate about changing in the world, an unstoppable business venture emerges. Increasingly, consumers demand that companies take a stand on political, environmental and economic issues that matter to them. The idea of corporate social responsibility is no longer a novelty for businesses; […]

Sego Ski Co. Announces Newly Appointed Sales Director Rex Wehrman

October 22, 2017

Sego Ski Co., a handcrafted and made-in-the-Tetons ski company, announced the hiring of ski industry veteran and athlete Rex Wehrman as global sales director. The Sego Ski collection has shown remarkable growth since its inception in 2014, and the company says it looks forward to expanding even more under Wehrman’s leadership. “We are excited to […]

Hults Bruk American Felling Axe by Dave Canterbury

October 16, 2017

Firewood season is here, and Hults Bruk — the world’s oldest active axe manufacturer — is introducing a new felling axe to their acclaimed line of Swedish hand-forged axes. Created by survival and wilderness skills instructor, blacksmith and New York Times bestselling author Dave Canterbury, the new design is based on professional felling axes made […]

Nick’s Notes – September 2017

September 13, 2017

Welcome back from summer! I hope you all had an enjoyable time during these hot summer months! I just returned from an exploratory trip to China as a guest of the World Winter Sports Expo. As you may have heard, the Chinese government has declared they will have 300,000,000 skiers/snowboarders by 2022. Even if they […]

Eastern Rep Groups Complete Their Merger

September 13, 2017

It is common knowledge that over the past several years, the Eastern Outdoor Reps Association and New England Sports Reps have studied the pros and cons of merging both organizations into a new entity, and in January 2017, both memberships voted to execute the merger. Last week on August 7, the bylaws for the new […]

The Snowball Effect: Why certain women’s models sell so well

September 12, 2017

By Kimberly Beekman for SKI Magazine’s September 2017 issue In the glorious 1970s, when mustaches were unironic and tight pants actually looked good on dudes, the male-dominated ski industry tried to entice more women into the sport by broadcasting the message that ski slopes were ripe with “eligible bachelors,” says Kelly Davis, director of research […]

Snowboard Rentals Balance Customers’ Diverse Needs & Shop Efficiency

May 2, 2016

Snowboard rental lineups are offering increasingly diverse and progressive products. Suppliers and resorts recognize the importance of the beginner rental market, but more and more experienced riders are renting, as well. In this market, many suppliers aim to provide products to match specific needs, but also offer a good option for everyone. “As rental and […]